Saadia S. Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

• As a seasoned Marketing & Communications Manager, I drive breakthroughs in infrastructure marketing through impactful summits, conferences, and speaker engagements for the Big 5 events across Dubai, Egypt, Saudi.
• Event management: Lead the planning, execution, and post-event analysis of tradeshows and events, ensuring alignment with strategic objectives and delivering measurable outcomes.
• Content strategy & thought leadership: Create thought-leadership content based on industry trends and strategic business priorities, positioning Big 5 events as leaders in construction sectors.
• Digital & multichannel marketing: Boost digital engagement by crafting holistic marketing communication campaigns and multi-channel marketing plans aimed at C-level marketing and company positioning.
• Stakeholder collaboration: Partner with Sales Heads in across the Middle East and Africa to develop cross-portfolio marketing and communications assets that resonate in local markets.
• Budget management: Oversee budgets to ensure optimal resource allocation and maximize ROI for each event and campaign.

Dubai, United Arab Emirates

• Manage the annual events and marketing calendar along with stakeholders, allocating resources to maximize efficiency and support for all B2B trade fairs and webinars.
• Managerial control of business units, and support teams, including but not limited to digital, social, and creative teams to help build brand awareness and deliver content and marketing campaigns with tight turnaround.
• Curate campaigns through strategic initiatives - reviews of past performance, maintaining brand identity, conversations with key stakeholders.
• Create and build upon marketing strategy by working with directors to understand key value proposition of the brands and acquire business and marketing imperatives.
• Identify opportunities through data and performance analytics to generate B2B leads, capture confirmed opt in datasets, oversee email marketing campaigns via MailingWork, website and PPC campaign performance through.
• Own relationships with external third party suppliers and partners.

Dubai, United Arab Emirates

• Leveraged design, writing, and marketing expertise to craft and implement content marketing strategies.
• Created content for internal and external communication channels, ensuring a consistent and impactful brand narrative.
• Managed marketing collateral and service deliverables provided by vendors for seamless integration into overall strategy.
• Coordinated behavioral data management activities, including data cleaning, segmentation, and extraction to enhance targeting precision.
• Employed CMS (AEM), Google Analytics, Google Ads, SLX, DBMS and PowerBI for streamlined data collection, providing invaluable insights for optimal resource placement.

Dubai, United Arab Emirates

• Contacting prospective visitor market by operating telephone equipment, automatic dialing systems, CRM software, and other telecommunications technologies.
• Updating contact information and activity in CRM systems to ensure clean, accurate, and actionable data for use by related departments.
• Influencing visitors to interact with services and attend trade fairs while giving service and product information.
• Helping visitors with complaints and questions, giving visitors information about products and services, taking feedback, and providing solutions to queries and reservations.

Dubai, UAE

• Generated web and news content for multiple brands and organizations including Hug Digital, IMC, and Najm Freight.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Presented clients with unique copy options based on overall business and marketing objectives.
• Developed copy and digital content exclusively for high profile and luxury clients.

Dubai, United Arab Emirates

• Designed website infrastructure and user interface to meet client specifications and content management system.
• Provided content, copy, and UX writing services tailored to individual client needs.
• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
• Designed mixed media, drawings and painting pieces using fine oils, watercolors, acrylics, charcoal, pen, and more.
• Created storyboards, 3D models, animation and visual effects to meet design goals.

Dubai, UAE

• Outlined omnichannel goals across offline and digital platforms, including events, web, mobile and marketing systems
• Tailored content marketing strategies to maximize growth in each area.
• Tracked and reported on marketing campaign performance to help with optimizing current and future plans.
• Assisted in the development of cross-promotional events to facilitate lead generation and network-building.
• Implemented market research analysis for the MENA-based Operations and Programs departments.
• Conducted competitive analyses to define key differentiators and proposed strategic initiatives based on research findings to upper management.

Dubai, United Arab Emirates

• Liaised with clients, organized studio meetings, and ensured smooth completion of projects.
• Worked with priority clients daily to assess their needs and communicate company services and values.
• Implemented market research analysis to better understand client behavior and make appropriate recommendations.
• Monitored and tracked campaigns to determine effectiveness and future changes.
• Used design and copywriting skills to assist with marketing campaigns.

Dubai, United Arab Emirates

• Created and maintained multi-platform social media profiles.
• Oversaw content creation and marketing strategy, and assisted in developing strategies to support business goals.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Created and facilitated implementation of cross promotional online competitions to retain members and attract prospective ones.
• Utilized techniques such as cold calling, networking and prospecting to develop new leads.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.

DIFC

• Created and managed a database for artist research.
• Tracked key metrics and developed spreadsheets and data models that optimized marketing strategies.
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
• Identified appropriate marketing channels and target customers for campaigns and assisted in developing campaigns and marketing strategies for each target group.
• Wrote engaging and successful marketing, advertising and website copy.
• Participated in human resource and vendor management functions, including acquiring and facilitating artists for the Art Fair.

Digital Marketing Analytics, Business Administration And Management, General

Executive Mba, Marketing Intelligence And Big Data

Bachelor Of Science - Bs, Digital Communication And Media/Multimedia

Bachelor Of Science - Bs, Web Development