- Gather requirements and understand the clients' vision and goals - Understand clients' business and technical requirements and provide solutions- Create app architecture and deployment maps with technology stack to utilize resources - Translate business requirements into viable and affordable technology solutions - Devise product strategy, monetization, Go-To-Market and Digital Transformation plans for key accounts - Decide user journey and user flow for clients' digital products - Improve digital products' SaaS, mobile apps and software user experiences - Refining the target audience, user personas/ICPs for app services for Techlancers Middle East- Creating Pre-Sales documents including Proposal, LOEs and Scope of Work - Producing lead magnets for the service and product side funnels, including ebooks and playbooks- Research and Development for Clients' Service Monetization - Coordinating between sales and marketing to achieve business targets - Building B2B lead retargeting strategies via content

- Created the content-led digital marketing strategy for Q2 and Q3 of 2022 with concentration on B2B content production, cross-channel distribution and organic traffic - Divided the strategy into calendar execution for social media, LinkedIn, email and Pinterest- Led the content team of 5 executives and 1 editor for streamlining the editorial process - Performed keyword research for SEO strategy for the next quarters - Identified priority services, then created a strategy for building promotional material - Built pillar pages and content clusters to redirect the digital marketing strategy - Started email marketing campaigns with a weekly newsletter focused on achievements and research insights - Created content for location pages, service landing pages and SQL-centric blog content- Created design requirements for social media and website multimedia content - Created content plans with keyword strategy for internal brands: Vitruvian Agency, Revol Ventures and ServeEasy

- Produced web content, blog articles, infographics, case studies, landing pages and use cases for different user personas- Created and proofread on-page and off-page digital marketing content- Researched keywords and developed on-page SEO content requirements for writers- Reviewed content for ASO, SEO and Yoast SEO Benchmarks- Coordinated with back-end developers and UI/IX designers for overall web content changes- Published content on WordPress according to Yoast SEO Benchmarks