Boyan Sabevski Email & Phone Number

Sofia, Bulgaria

Works with a variety of team members and is the driving force for the creative direction of campaigns including: email marketing, SEO/SEM, social media, website content, website design, etc. Role responsibilities:∙ Creative campaign strategy;∙ Creative recommendations for landing pages, blogs, social, email marketing, etc.;∙ Planning and execution of all digital marketing campaigns across a variety of channels;∙ Quantitative approach to digital marketing with an emphasis on analytics;∙ Establish consistent communication internally and with our clients;∙ Create unique weekly, monthly, quarterly and/or yearly reporting based on clients goals and industry knowledge;∙ Continuous marketing assessments including ongoing recommendations and prioritizations;∙ Including some technical analytics responsibilities related to Google Analytics products, Google Tag Manager∙ Support various responsibilities in our analytics practice such as: set up analytics tracking, configure analytics data, troubleshoot complex analytics challenges, and consult on measurement strategy.

Dublin, Ireland

Google EMEA MCM Auction Implementation Team - Google Ads Large Customer Implementation services - Enabling Google's largest advertisers and partner agencies to implement comprehensive digital marketing campaigns in a swift, timely and efficient manner.• Acting as a team leader of campaign implementation specialists and quality analysts, providing world-class service around Google Ads in the large customer sales segment of Google. The service portfolio of the team covers all aspects of Google Ads - search, display, video, shopping campaigns and all features thereof. The Dublin team provides language specific support to the EMEA cluster, covering seven languages and the larger part of the European market and emerging markets.• Providing day-to-day operations support, team management, data and metric analysis, process refinement, and high level stakeholder management. The latter includes preparing and leading weekly, monthly and quarterly business reviews and ad-hoc data analysis or deep dives in specific areas.• Talent management - conducting interviews of prospective new hires and providing opportunities for growth to existing team-members.• International collaboration - active participation in process refinement efforts both on Google's and Cognizant's side providing thorough feedback and recommendations derived from data and qualitative analysis. This is often done in collaboration with teams providing the same service from other locations - Gurgaon, India; Manila, Philipines; Shanghai, China; Buenos Aires, Argentina.

Dublin, Ireland

Google EMEA mSites Team - Mobile website speed optimization - Helping Google's clients and partner agencies achieve optimal conversation rate potential and user experience of their e-commerce or commercial websites.• Acting as a tech lead and subject matter expert providing expertise in page speed optimization for responsive design websites. Providing global SME support to mSites teams outside of the EMEA region in India and South America.• Common optimization areas include server side configuration for Apache, nginx, Microsoft IIS based servers leveraging the utilization of caching and compression techniques and minimization of server-side redirects. Further support was provided on static resource optimization - minification and consolidation of CSS, JavaScript and HTML assets; image optimization - compression, reformatting, use of the vector graphics and sprites. Another key aspect of improving the user experience was optimizing the 'above the fold content'. This involved identifying render-blocking CSS and restructuring thereof, reducing render blocking due to JavaScript execution and restructuring the HTML skeleton.• Ownership of the training and hiring process and bringing up five batches of new hires to production level. Played a pivotal role in kick-starting the first iteration of the team in Europe. Provided continuous support of the team in terms of technical knowledge and keeping the team on adequate level to provide high quality consultation and optimization service. Continuous re-evaluation of existing training materials and development of new ones.• Last five weeks of this placement were spent in Sao Paulo, Brazil as a trainer. Main goal there was to kick start a new team under the Google/Cognizant umbrella that provides a hybrid service the LATAM cluster in both mobile website optimization and Google Ads, Google Analytics product implementation. Full day training sessions were provided to a group of twelve agents and one subject matter expert.

Dublin, Ireland

Google EMEA Shopping and Tags Team - German Speaking (DACH) Market• Implementation, technical support and deployment of tracking tags for the following Google products: Analytics, Adwords, Tag Manager and Google Shopping / Merchant Center (including CMS specific shopping feed generation).• B2B oriented customer support in German and/or English, offering on-the-go troubleshooting of platform-specific implementations and/or supportive training for the client, ensuring positive relationship management and business loyalty. Collaboration with sales, account management and new business acquisition teams to improve and optimize the customer journey.• Common tag implementations include, but are not limited to: Google Analytics (incl. Cross-Domain Tracking), Event Tracking, Conversion Tracking, Google Tag Manager, Google Analytics E-commerce- and Enhanced E-commerce Tracking, AdWords Remarketing and Dynamic Remarketing, Google Shopping / Merchant Center.• Platform specific implementation, feasibility analysis and troubleshooting around the Google Products and the respective tags outlined above. Common platforms include, but are not limited to WordPress, Drupal, Magento, Shopify, Shopware, JTL Shop, Joomla, Prestashop, Jimdo, SEOShop, and websites using custom built CMS.• Troubleshooting and implementation of tags using non-standard methods where required and deployment of custom solutions using HTML, CSS, JavaScript, PHP.• Documenting cases and managing workflow using Salesforce and internal proprietary tools.• Providing training to new hires on site and in remote locations (Krakow, Poland; Bangalore, India) via video conference.

Amsterdam, Nl / Sofia, Bg / Cambridge, Uk

• Social Media Management and Optimization (SMM & SMO).• Content Management of WordPress based websites for various clients.• Development of WordPress based websites and Search Engine Optimization (SEO)

Sofia, Bulgaria

• Management and coordination of all web and digital projects at the company. Actively engaged in the ongoing development of the company products.• Development and implementation of strategies aimed at increasing the traffic to the company websites. These include topgear.bg, autobild.bg, goodfood.bg, glamour.bg, smedia.bg and others. • Analysis of statistical data regarding website performance. • Development of strategies for improved presence in the social networks and successful usage of these as traffic aggregators for the company websites. • Close work with the editorial staff with the aim of improving work models and achieving steady increase in performance. • Coordination of the communication with the internal software development team and with third party developers. • Collaboration with the advertising and marketing departments on the development of online advertising and popularizing company events in Internet. • Leading meetings with potential partners and business clients. • Project management for business clients that are outsourcing work to the company.

Sofia, Bulgaria

• Management of Facebook advertising campaigns for the international clothing brand bFashion.com• Management of email marketing campaigns for bFashion.com• Ad-hoc HTML/CSS coding.

Sofia, Bulgaria

• Daily moderation and editorial support of company websites and social media profiles and statistical data analysis of their performance.• Collaborative work with the development team in the processes of evaluating and/or improving existing website features, creating new features from scratch and adapting the whole product to the market.• Collaborative work with the portfolio manager on defining the general look, purpose and feel of the websites and their further development.

Augsburg Area, Germany

• Development of a Social Media strategy for Dream Multimedia GmbH.• Popularizing the Facebook page of the company, editorial support, organizing of contests and further development of the Facebook page by linking with other partners.

Master’S Degree, Comparative Arts & Media Studies

Bachelor’S Degree, Media And Communication

High School, Extensive Studies In German Language