Sabine Bendix Gosden Email & Phone Number

Copenhagen, Dk

Copenhagen Area, Capital Region, Denmark

Commercialization of inventions. From inventor idea to license contract.Advises inventors in the process from idea to prototype to needs assessment to identification of a relevant company where the invention fits into their product assortment and sales channels. Contacting companies for the purpose of concluding licensing contracts. Negotiation of terms of license contract.

Chairman of the Board, GiftCardExchanger IVS - SWIPTYSwipty is an app for IOS and Android where consumers can store, sell and buy giftcards. 2,5 billion DKK are wasted every year on giftcards that expires. This app digitalizes giftcards via artificial intelligence and makes it very easy to use or sell giftcards before expiry. Cost saving consious consumers can buy giftcards at reduced price.4/2016 -> 4/2021-----Board Member, Tarpaper Recycling & SuperAsfalt A/S Board Member (part of my job), Tarpaper Recycling AB - Sweden Branch: Waste-to-energy and CO2 saving Industry6/2016 - 6/2017Board Member (part of my job), Tarpaper Recycling Oy - FinlandBranch: Waste-to-energy and CO2 saving Industry9/2014 - 6/2017Board Member (part of my job), SuperAsfalt A/SBranch: Building and CO2 saving Industry12/2015 - 6/2017-----Chairman & Board Member, Lykkeberg A/S Chairman of the Board, Lykkeberg A/SBranch: Food (herrings), FMCG, retail, production3/2011 - 1/2015 Board Member, Lykkeberg A/S1/2007 - 3/2011 Stopped when elected to Chairman of the Board at Lykkeberg A/S-----Board Member, TransLogic A/S Branch: Transportation11/2011 - 1/2013-----Board Member, Jemo-pharm A/SBranch: Pharmaceutical products2010 - 2011 Stopped when the company was sold to The Whole Company A/S-----Board Member, Sunfurn A/SBranch: Furniture production and export. B2B2007 - 2011-----Board Member, Dermapharm A/SBranch: Skincare, FMCG and production10/2006 - 9/2007

Copenhagen

As Business Development Manager, I was responsible for primarily the business development and strategic project management. My responsibilities consisted of different tasks eg. commercial projects, change management, sales, board of director’s projects, facilitation, finding investors and building up daughter companies in Sweden, Finland and Germany in cooperation with the CEO.Management of two sales managers (DK and S). KEY RESULTS✦ Created and implemented a new strategy ✦ Built the sales in DK, S, N, FI, NL in two years✦ Built up a daughter company in Finland in 6 months with the team

Copenhagen Area, Denmark

As Business Development Manager, I was responsible for marketing and sales consulting within strategy, marketing, business development, project management, brand building, design and sales. Was also responsible for the sales of consulting services and for the guidance and training of entrepreneurs in the Copenhagen area within marketing, sales, strategy and business development – elected by Væksthus Hovedstadsregionen. KEY RESULTS✦ Got a client's products enrolled at a big retailer, after they had tried for 10 years✦ Completed turnaround for a customer so that they now have a focus on branding and sales✦ Produced an effective communication strategy that made the customer's sale rise by 40% -50% in each of the following three years

Copenhagen Area, Denmark

As Sales- and Marketing director, I started up a new company from scratch within weight regulation products with emphasis on business development: Strategic plan for the company, making market research studies, critical assessment of the selection of brand name and design, choices of manufacturer and flavour setting, marketing, including store promotions and advertising, press conferences and PR. Had the overall responsibility for sales in DK and export markets including key account function, P/L responsibility, building export markets, planning internal procedures in the company, management of five people in administration as well as sales and marketing. Key account function negotiating with retail chains and export customers - and getting listing in the chains, responsible for sales representatives, responsible for launching the new brand "Speasy" and recruiting. KEY RESULTS✦ Became the bestselling product in the category in Matas✦ Turnover increased from 0 to 10 million DKK in half a year✦ Achieved listing in all major chains in Denmark within six months

Copenhagen Area, Denmark

As Marketing Manager, I was responsible for developing the largest chain of pharmacies in order to obtain the best possible financial result for every pharmacy. I participated in building up the company, improving the economy of supplier collaborations and marketing. Marketing of pharmacies own brand, including pharmacy newspaper distributed to households and campaigns at the pharmacy. I also was selling ads for pharmacy newspaper, assortment management, annual meetings with 40 suppliers negotiating rebate, bonus and marketing activities. Was responsible for developing and launching the product line "pharmacy's own brand". I held regional conferences with pharmacy staff, shareholder/member meetings, sales management, sales meetings and participated in board meetings. I was the Director's "right hand" and sparring partner and was responsible for sales consultants and management of four people.KEY RESULTS✦ Achieved good economy in supplier collaboration and marketing✦ 25 million Dkr. in turnover and non-profit as required by the board✦ Launched successful series of “pharmacy own brand” which contributed to increased revenue and improved branding of pharmacies

Copenhagen Area, Denmark

As Senior Brand Manager I was responsible for marketing of Aquafresh and Williams in Scandinavia and Macs and Ribena in Denmark. Was also responsible for executing marketing strategies for each brand, mass communication including print ads and TV commercials, developing trade marketing campaigns, market research - quantitative and qualitative, held sales meetings in DK, Sweden and Finland. Was also responsible for marketing budget per brand, and for the brand development of Ribena together with headquarter in UK.KEY RESULTS✦ Build a new brand within the haircare category✦ Launched a new product group within Ribena. Became #2 on the market within two months✦ Launched a new advanced variant within Aquafresh, which increased the market share from 22% to 34%