SF Creative Culinary Services, is a full-service boutique digital marketing agency, specializing in brand development, digital strategy and content creation for the Food & Beverage industry. With a flair for trend tracking and understanding consumer habits, we develop 360-degree marketing strategies and bring them to life with our creative, yet uncomplicated, approach.

Develop, implement, manage and oversee all digital marketing strategies for the only bilingual, national organization to recognize Canadian food writing excellence.

Plan and execute the Taste Canada Cooks the Books Student Cooking Competition, which leads up to the Taste Canada — Food Writing Awards Gala. The event challenges teams of culinary students from across Canada to compete for the title of Canada's Best Student Chef. As Event Manager, I create and evolve the event's format, rules & regulations, judging criteria and student eligibility every year to create the most rewarding experience possible for all participants. I coordinate with schools administrators, students, sponsors, vendors and judges to carry out an exciting and extraordinary professional culinary event.

Instructor of Food Entrepreneurship and Cuisine & Culture in the Culinary Management program, as well as Food Origins, Cultural Traditions & Rituals in the Food Tourism post-graduate program.

Develop seasonal menus, with consumer friendly recipes, that pair well with a variety of wines and spirits. Prepare and demonstrate menus, for 20+ customers, to enjoy full serving-size samples in the LCBO Kitchen Studios.

Led the Culinary team, comprised of creative and passionate recipe developers, food stylists and prop stylists to create industry leading branded content for web and print marketing. Spearheaded all annual food trend reports and forecasting. Oversaw all department HR, budgeting, metrics and growth strategies.

Manage the day to day operation of the Test Kitchen department to create industry leading culinary content, such as recipes, photos, videos and trend reports.

Plan, organize and execute all food segments to be carried out by hosts and guest celebrity chefs, and create visually appealing displays.

Manage day to day operation of test kitchen, staff coordinator, lead recipe developer and tester, in-house food stylist, special events coordinator, creative ideation, intern program coordinator and mentor. Participate in all aspects of culinary services provided, including trend tracking, product reviews, new product testing and benchmark creations.