Sabrina H H Johnson Email & Phone Number

Detroit, Mi, Us

Greater Tampa Bay Area + Atlanta, Ga

Created elevated sculptural and airy floral arrangements for various occasions such as weddings, birthdays, and corporate eventsCollaborated with clients to understand their vision and preferences, ensuring customer satisfactionSourced high-quality flowers from local vendors and maintained inventory levels to meet demandUtilized artistic skills to design visually appealing bouquets and centerpieces that aligned with client's style and themeManaged multiple projects simultaneously while adhering to strict deadlinesProvided exceptional customer service by actively listening to client's needs and offering creative solutionsStayed updated on current floral trends, techniques, and industry innovations through continuous learning initiativesCollaborated with event planners, wedding coordinators, and other professionals in the industry for seamless execution of eventsImplemented sustainable practices such as using eco-friendly materials whenever possibleIncorporated knowledge of color theory into floral designs creating harmonious compositionsWedding and Special Event Floral design studio that gravitates to statement blooms and the arcane elements of nature, specializing in sculptural botanical designs that tell your story.Every FLOAT Flora design carries a rhythm -- an understanding of movement and form developed through Sabrina’s years as a dancer. Translating the grounded into the ethereal has become FLOAT’s signature airy style.

Greater Tampa Bay Area

Wedding photography with an elegant, editorial approach towards documenting love stories. Each person has their own beauty and truth to tell. We see it, understand it, then capture the ephemeral moments that make life worth living.

Independent Contractor for Bridal Shops, Bridal Designer, Wedding Photographer, Wedding Planner and Event Florists.Bridal Sales Advice for developing strong close rates and Advise on Industry trends.Photography Assistant - developing styled shoot moodboards, timelines, vendor communication, wedding day timelines, Initial Import of Photos, Culling of final gallery, second shooter, venue and location recommendations.Floral Designer - working with the lead designer to transport flowers, hydrate and process stems, design arrangements according to a moodboard, off of an example, photo reference or pure creativity. Spearhhead installations and act as a lead at weddings and events.

Los Angeles, California

DTC bridal brand, with 13 nationwide showrooms, and flagship stores in Tribeca and Melrose Place. VC backed and featured in NY Times, Vogue, Forbes, Glamour, WWD, The Lane and Over The Moon.

Miami, Florida

Lead Miami Store Opening including Permitting logistics, Build out oversight, fixturing and local compliance. Responsible for training and overall performance of store stylists including customer service, organization, auditing, and maintaining store presentation standards. Buyer for Miami shop, selecting all inventory to be market relevant, done bi-annually at New York Bridal Fashion Week, and Vendor specific purchasing trips. Communicate directly with Company owners regarding store operations, employee relations, and sale profits. Consistently drive a culture of inclusion in stores to deliver the best customer experience. Introduced local specific and national accessory designers to the company. Managed team that had highest Monthly Sample sales across all company stores during my tenure. Maintained consistency in highest close rate of gowns sold with accessories during multiple months across all company stores.Produced VIP events and Annual Parties attracting brides, influencers and industry professionals.

Sarasota, Florida

• Store was #1 in company for exceeding plan FY 2015• Directly responsible for on average 25% of store sales since store opening• District trainer & member of new Store Opening Team for 4 new stores• Highest complimented team member in the district for final quarter, pushing the store to be #1 in customer compliments in the region • Closing MOD for Store's largest sales day• Initial Manager of store's Social Media Account: Produced Photoshoots-procuring Model talent, photographers, location, styling, and final content selection (regrams from main @freepeople account with + 45K-52K likes)Responsibilities • Lead, mentor and motivate the team regarding all aspects of leadership, visual execution/ expectations• Manage and motivate a high level of Customer Care, Operations & LP Control• Partner with Store Manager & Asst. Visual Manager in performance appraisals/setting goals, with timely follow-up, in order to ensure employee development• Facilitate hiring and recruiting; actively attracting and attaining talent• Maintain an awareness of apparel and accessory trends, in relevance to our store environment• Weekly Schedule creation and Daily Payroll Management

Tampa, Fl

A women’s clothing and accessories boutique with two locations in Florida (and previously an online web store) with a curated selection of merchandise from both large fashion brands and inspiring small contemporary designers. A focus on high quality, creative merchandise with exceptional design and exemplary customer service and attention to detail.• Creative direction and execution of lookbook (model, location, and merchandise selection; outfit styling) • Craft store window displays and in store promotions• Create and manage all products for online web store (detailed copywriting, photography, inventory management and order fulfillment)• Generate and receive Purchase Orders, receive inventory, redistribute product, manage inventory trends and product allocation• Optimize in-store product layout through visual merchandising, form styling and table displays• Key holder with opening and closing responsibilities• Styling customers for various events and activities

Atlanta, Georgia

With over 4 million pageviews a month, the site grew into one of the top wedding resources on the internet in the mid-2000's. Once Wed was artistically innovative or effortlessly beautiful. Featuring real weddings, wedding ideas, wedding dresses resale; celebrating love, beauty, art and the sweet day that weaves them together. • Develop new clients and contacts for a leading wedding publication• Assist advertiser’s to grow their customer base by maximizing online visibility through publication

Atlanta, Ga + Chicago, Il

Provide administrative and marketing support for investment banker and team members. Help to maximize effectiveness by performing a wide range of responsibilities in an efficient, detail oriented and proactive manner. Act as the group’s contact person on matters relating to team events, procedures, technology, policy and real estate.• Support team of 7 to 12 including Managing Directors, Directors, Vice-Presidents and Region Head • Coordinate event and meeting logistics for C- level executives-- compare rates for venues, menus, etc.• Arrange International and domestic travel itineraries/ transportation, office supply ordering • Manage expense reports, executive calendars and itineraries, appointment scheduling and phone reception

Chicago, Illinois

Reporting to the CEO and supporting both the CEO and Artistic Director, while in this position I performed essential duties related to administration, logistics, programming, fundraising, and marketing. • Donor stewardship and constituent data management, launched inaugural Annual Giving Campaign• Manage master calendar -- track all performances, events and outreach for grant stewardship• Coordinate and manage volunteers, track weekly class schedule and invoicing for contracted employees• Organize event and audition logistics, manage correspondence and RSVP’s for events at various venues

Mia, Tpa, Nyc, Atl

• Recruited promotional models and BA's for consumer facing events in Atlanta, New York City and Miami• Trained promotional staff on brand specifics, copy points and key deliverables• Assisted on staffing events according to program objectives• Managed, motivated and mentored part-time team• Ensured event excellence through on-site attendance and quality control methods• Provided insightful feedback, photos, recaps and business reporting• Actively identified local event opportunities• Conducted in store sales and/or offsite events to encourage brand interaction and promote brand loyalty - and often over performed to have a 500% increase in vendor sales• Oversaw event set up and break down• Represented international brands at industry events, commercial outlets and retail operationsPromo Hiring Company: TEAM EnterprisesTitle: Atlanta Team LeadBrands Represented: Bacardi, Dewars, Bombay Sapphire, Grey Goose, 42 Below, Eristoff, Corzo-Bacardi USA, Maxim Magazine, Quizno’sTenure: 2010 - 2012 (3 years)Additional Promo Hiring Companies: Soza Models, Atlanta Hawks, Brand AllureAdditional Brands Represented: Beefeater Gin, Clairol, Greyhound Lines, Pepsi Co, Hewlitt-Packard, Art of The Catwalk, Big Apple Circus, Gotham Magazine, Big 4 Off Shore, Famous Kidz, Club La Vela, Hawthorne Homes, Van Kampen, Living Social

Atlanta, Ga

• Communicated Board meeting dates, prepared supplementary Board meeting materials• Grant stewardship and thank you letter writing, updated grant histories and constituent management• Managed correspondence and RSVP’s for multiple corporate partnerships/events, arranged mailings• Prepared newsletter content, managed executive calendar• Conducted correspondence with lecturers and arranged travel• Office supply ordering, general administrative duties, reception activities and front-end assistance

Tallahassee, Fl

• Created and implemented integrated marketing plans; managed development interns and volunteers• Event Coordinator; liaise between vendors/ caterers/ entertainment/ cultural organizations • Develop programming to coincide with exhibitions, ascertain in-kind vendors and necessary talent• Work closely with the CEO and COO for development tasks, events and exhibition openings •Museum spokesperson, writer and editor of: museum publications, ad copy, PR pieces, radio scripts• Manage web site, implement social networking strategy, author and disseminate e-newsletter

Destin,Fl + Tallahassee, Fl

•Adhere the store to company branding standards through visual merchandising, styled displays and forms•Manager on duty for the store’s highest single day sales of the year of $22K •Supervise stockroom, conduct inventory control, oversaw daily store operations, train new employees•Traveling manager for NW Florida within 1st month of work

Orlando, Fl

• Regularly represent the web site through hosting web-broadcasted on-site interviews• Prepare event recaps regarding attendance demographics, highlights and summaries• Distribute marketing collateral for the Orlando Sentinel and Orlando City Beat• Photographed patrons at various events, nightclubs, and festivals around Orlando

Master Of Arts (M.A.)-Abd, Arts Administration

Certificate, Essentials Of Fashion Marketing

at The London College of Fashion

Bachelor Of Arts (B.A.), Advertising & Public Relations, Minor In Marketing

Activities and Societies: QUOTES Advertising & Public Relations Organization, Florida Public Relations Association (Student Member), Zeta.