Sabrina Lu Email & Phone Number

Oceanside, CA, US

Modernizing the business of law through collaboration

Los Angeles, California, United States

Spearheaded product research & competitor analysis to drive product launch for a pre-seed enterprise SaaS startupIdentified ideal customer profiles, key personas, and industry segments for audience targeting & compelling messagingLed qualitative interviews & research to inform product development, positioning, and initial GTM & ABM strategy

• Supervised & scaled full-funnel demand generation (e.g., lead generation & nurture campaigns, ABM strategy, outreach sequences) via website, email, and social, creating $2M+ in early-stage pipeline value with >$750k in.
• Headed Marketing’s digital growth to 3x ROAS (e.g., paid social, paid ads, organic inbound), decreasing CPL (cost per qualified lead) by 36% and increasing lead to opportunity conversions through content & campaign.
• Owned & expanded OfferFit’s field marketing channel to $9M+ in pipeline value (e.g., conferences, roundtables, first & third-party events), spearheading 6 major sponsorships (valued at $400k) resulting in $800k+.
• Produced sales collateral, lead magnets, and advertisements (e.g., customer testimonials, video case studies, white papers, one-pagers, promotional ads) and implemented content distribution calendar to increase.
• Served as WomenERG’s inaugural Head of Speaker Series, recruiting and leading company-wide DEI workshops & events

Empowered women in tech through connecting OfferFit with leaders & mentors who challenge the status quo to promote Diversity, Equity, & Inclusion

San Francisco Bay Area

Oakland, California, United States

• Conducted qualitative & quantitative market research and presented deliverables with GTM recommendations to Marketing & Product stakeholders (projects include segmentation, concept testing, branding, messaging &.
• Managed tech, gaming, and retail accounts (e.g., Meta, Amazon Games, Tile, Hero Cosmetics) generating >$300k in ARR
• Vetted, onboarded, and managed partner relations (e.g., sample providers, cultural experts, martech solutions, statisticians)
• Streamlined internal operations by organizing resources and leveraging AI to optimize repetitive tasks and processes
• Interviewed, onboarded, and trained 3+ research interns using self-generated “how-to” manuals & internal resources

Berkeley, California

Drove >15% YoY growth in program participation & student impact through recruiting, onboarding, and supervising 8+ UC Berkeley mentors annually through leading workshops & trainings and conducting performance reviews & improvement plans

Berkeley, California

Annually achieved 100% literacy rate improvements through mentoring elementary scholars via leading literacy sessions & rapport-building activities

Berkeley, CA

Advised UC Berkeley undergraduates on strategies to secure research and scholarship opportunitiesLed recruitment initiatives (workshops, info sessions, career events), increasing program membership by >10%

University Of California, Berkeley

Received a $4500 research grant to design, experiment, synthesize, & present on youth gender & racial inequities & provide evidence-backed solutions to mitigate inequities

Berkeley, California

Virtually moderated 1on1 support chatrooms, providing care & mental health resources to platform users

University Of California Berkeley

Conducted cognitive research (including experimental design, recruitment, testing, & analysis) to understand youth and adult causal reasoning and behaviors

Mithapur, India

Spearheaded rural education & livelihood research with Tata Chemicals Society for Rural Development (TCSRD), proposing, evaluating, and launching 3+ initiatives to improve school turnout & inclusivity and access to mobile healthcare clinics and computer labs

Hacienda Heights, California, United States

Steered international cargo shipments valued at >$1M, delivering timely transactions and customer service to drive department revenue by >25%

Rosemead, California

Managed & revamped the Early Learners' Program to enrich youth's educational experience through digital and in-person sessions, yielding 100% student improvement levels and 3x membership growth