Sabrina Mcewen Email & Phone Number

London, England, United Kingdom

• Leading on a project to get others as excited about Snap's technology as they should be! • Marketing, Communications, PR and Business Development (plus, where I can help the team, drawing on my experience in HR, People and Culture)

• Partnering with the Digital and, more recently, the Distribution and Payments leadership teams, high impact commercial departments who drive over a third of BA’s multi-billion pounds in revenue• Presenting and campaigning to the CCO and leaders in boardrooms, and to hundreds of colleagues in theatres to secure tangible changes (facilities, training, attitudes) improving culture and people management methods• Leading the Culture Action Team in recognition of challenges faced across the… Show more • Partnering with the Digital and, more recently, the Distribution and Payments leadership teams, high impact commercial departments who drive over a third of BA’s multi-billion pounds in revenue• Presenting and campaigning to the CCO and leaders in boardrooms, and to hundreds of colleagues in theatres to secure tangible changes (facilities, training, attitudes) improving culture and people management methods• Leading the Culture Action Team in recognition of challenges faced across the organisation, “to create an environment where we can all thrive, not just survive”• Campaigning to improve culture, diversity and ways of working, promoting tools to encourage recognition and good mental health, reinforcing company values and creating strategies to attract and retain brilliant people• Identifying and nurturing talent, succession planning, tailored training to improve performance, coaching colleagues through personal change, helping managers with team conflicts and difficult conversations• Coaching and supporting leaders, managers and junior staff through both challenging and positive scenarios, complimented for 'frank-but-kind' style of delivering feedback Show less

United Kingdom

• Stakeholder Management: handling regular communications with our 1,100 investors, as well as journalists, influencers, and event organisers. Updating the board, liaising with customers, legal teams, police, and working with customer support• PR: Securing consistent press coverage in specialist and across all major national media outlets (inc. BBC World, The Times, Daily Mail, FT, Forbes, City AM, Evening Standard, Metro, T3), despite minimal resource, and delivering media training to the… Show more • Stakeholder Management: handling regular communications with our 1,100 investors, as well as journalists, influencers, and event organisers. Updating the board, liaising with customers, legal teams, police, and working with customer support• PR: Securing consistent press coverage in specialist and across all major national media outlets (inc. BBC World, The Times, Daily Mail, FT, Forbes, City AM, Evening Standard, Metro, T3), despite minimal resource, and delivering media training to the senior team• Public Speaking: creating presentations to deliver at events to represent the company, share general business expertise, and on a variety of subjects to the Cocoon team• Internal communications: implementing the Mental Health Pledge, creating company values and welcome guides for new team members, active in Company Culture Team• Branding: Developing, fine tuning, promoting and guarding our brand voice, brand identity, and company values, which were stated as key deciding factor in the acquisition of the company• Crowdfunding: Planned the marketing strategy, drafted and planned PR to support the raise, created the mechanism for handling queries during the campaign across social media, the Crowdcube forum and email• Email Marketing: creating strategies, content and designs, managing the databases and a leading role ensuring Cocoon’s compliance with GDPR• Social Media: creating strategies, plans, content, and artwork for Facebook, Twitter, Instagram, YouTube and Linkedin, paid and organic• Events: Planning and hosting launches, keeping a presence at industry events, organising speaking opportunities for the senior team, pitching and networking• Copywriting: copy across all marketing material including blogs, print, email, social media, website, and app• Management: leading processes in successful crowdfunding campaign, managing and mentoring junior team members, managing agencies across PR and digital marketing, plus with a retail distribution company Show less

In addition to my role in UCL's Digital Business Labs, I took on the internal and external communications and marketing for IDEALondon. Beyond the typical responsibilities of such a role I also provided consultancy and support to the startups championed by UCL, DC Thomson and CISCO through the Post Accelerator programme, and worked closely with those running events in the venue space.

London, United Kingdom

I managed the marketing and communications for UCL Advances’ digital business support team, Digital Business Labs. As well as the day-to-day copywriting, email and social media marketing, event planning and hosting etc. my role included:• account managing external projects right the way through from initial discussions and legals to maintaining strong client relationships, such as on our work with the BBC and Inmarsat• leading on our outreach with both the university and London startup… Show more I managed the marketing and communications for UCL Advances’ digital business support team, Digital Business Labs. As well as the day-to-day copywriting, email and social media marketing, event planning and hosting etc. my role included:• account managing external projects right the way through from initial discussions and legals to maintaining strong client relationships, such as on our work with the BBC and Inmarsat• leading on our outreach with both the university and London startup communities. To support this, when the team attended events they would follow briefs I set out to ensure a strong united message was communicated and results achieved• providing advice and consultancy to early stage tech startups on marketing, brand voice and general communication strategiesDBL (Digital Business Labs) was a successful programme run by UCL Advances to help start-ups test and validate new products and services. Find out more: www.ucl.ac.uk/digital-business-labs Show less

London, United Kingdom

• Managing logistics and marketing for events. Attending events to network and encourage networking.• Writing and distributing press releases. • Researching content for a regularly newsletter.• Designing, writing and sending out a regular newsletter.• Matching mentors to early stage businesses looking for mentors.• Providing information and statistics on mentorship to organising body.

London, United Kingdom

Hiyalife was going through an exciting stage of growth while I was part of the team, having just been accepted into Wayra (Telefonica's accelerator). This meant that I was involved in many aspects of the business, gaining a raft of experience and playing a key role in raising their profile in the London startup community.The main areas I managed were:• Marketing and promotions• Social Media• Content creation• Branding• Copywriting• Business plan edits and… Show more Hiyalife was going through an exciting stage of growth while I was part of the team, having just been accepted into Wayra (Telefonica's accelerator). This meant that I was involved in many aspects of the business, gaining a raft of experience and playing a key role in raising their profile in the London startup community.The main areas I managed were:• Marketing and promotions• Social Media• Content creation• Branding• Copywriting• Business plan edits and updates• Press & PR• Community• User acquisition• Business development• Presenting to potential partners, investors and user groups.• Building links with brands including the Soho House group, Jamie Oliver Ltd., British and Irish Lions, Foyles Bookstore and many more. Check out (the public bits of) my "hiyalife story" here: www.hiyalife.com/u/sabrina Show less

London, United Kingdom

As the only Marketer at Joy I worked closely with the in-house Web and press teams, as well as the 28 stores, to ensure that we spread joy as far and wide as possible.Key aspects of my role included store support, coming up with creative briefs, developing promotions and building partnerships with external brands and companies. It required a constant awareness of sales figures and stock movement, which meant I developed strong links with the merchandising, buying and accounts… Show more As the only Marketer at Joy I worked closely with the in-house Web and press teams, as well as the 28 stores, to ensure that we spread joy as far and wide as possible.Key aspects of my role included store support, coming up with creative briefs, developing promotions and building partnerships with external brands and companies. It required a constant awareness of sales figures and stock movement, which meant I developed strong links with the merchandising, buying and accounts teams.I built relationships with store managers and supervisors, and provided them with support both remotely and on the shop floor. Joy seeks to provide lovely, local, boutique style stores, rather than falling into the monotony of those typically found on the high street. I therefore lay emphasis upon building local ties and getting involved with communities, the stores took some responsibility in this, but I led their endeavours. I actively helped run one-off promotions and events to serve drinks, hand out flyers and merchandise, encourage footfall and engage with customers, and also to create relationships with local businesses for longstanding partnerships.No two days were the same, from a Valentine's day promotion that saw heart shaped love notes from customers filling the store windows (I ensured a strong execution and high standard with constant store communications), to persuading people in the street to strip down to their underwear on a chilly day in Brighton (https://www.joythestore.com/blog/?p=3581), my role at joy was varied and thoroughly JOYful. Show less

Responsible for promoting training events and conferences in both established and innovative areas of the Maritime & Energy Industries. The role involves:• Working closely with the event producers and external industry publications, associations and groups to negotiate external media partnerships.• Frequent use of Photoshop, Microsoft Excel and social-media, and the creation and monitoring of websites. • Copy-writing. • Monitor schedules and keep to deadlines during all phases… Show more Responsible for promoting training events and conferences in both established and innovative areas of the Maritime & Energy Industries. The role involves:• Working closely with the event producers and external industry publications, associations and groups to negotiate external media partnerships.• Frequent use of Photoshop, Microsoft Excel and social-media, and the creation and monitoring of websites. • Copy-writing. • Monitor schedules and keep to deadlines during all phases of promotions and maintain complete promotional archive. Show less

• I pushed forward research projects in psychology of marketing, including differences between male & female shoppers, and green and ethical marketing brands. • Working alongside creatives I did market research and presented findings to clients as diverse as Diageo, King of Shaves, Total Greek Yoghurt and Belu Water. • A colleague and I planned and implemented the FindingKing project, part of an integrated marketing campaign for AOL. I directed the technology based evening which worked… Show more • I pushed forward research projects in psychology of marketing, including differences between male & female shoppers, and green and ethical marketing brands. • Working alongside creatives I did market research and presented findings to clients as diverse as Diageo, King of Shaves, Total Greek Yoghurt and Belu Water. • A colleague and I planned and implemented the FindingKing project, part of an integrated marketing campaign for AOL. I directed the technology based evening which worked with local charities and businesses, and which received positive feedback for an original and enjoyable evening attended by a cross-section of the media industry. http://creativeorchestra.wordpress.com/2011/02/03/aol-finding-king/ Show less

I assisted the CEO in all areas, working partly as his PA alongside my other responsibilities. These included: • Liaising between clients which included high profile charities, Universities and SMEs mainly in Greater London, but also in the United States and Europe. • Working alongside the British Library’s brilliant Business and IP centre. • Organising and hosting events with prominent speakers such as business icons and members of parliament, these were attended mainly by those… Show more I assisted the CEO in all areas, working partly as his PA alongside my other responsibilities. These included: • Liaising between clients which included high profile charities, Universities and SMEs mainly in Greater London, but also in the United States and Europe. • Working alongside the British Library’s brilliant Business and IP centre. • Organising and hosting events with prominent speakers such as business icons and members of parliament, these were attended mainly by those involved in start-ups or enterprise support in London. • I sought to develop more efficient ways of generating an income through these events, including setting up a ticketing system through Amiando. • I also had the task of promoting Capital Enterprise and its members through social networks, for which my copy-writing skills were complimented. Show less

I worked as an independent consultant, guiding The Curtain Exchange into e-commerce. This involved:• Working closely with web developers, current employees and the company’s directors to liaise and give direction, in order to ensure a professional creation which suited the business and was implemented for what I negotiated down to a reasonable price. • Researching competitors, modelling content and payment systems, and monitoring developments.Sales and Customer Care. Full time… Show more I worked as an independent consultant, guiding The Curtain Exchange into e-commerce. This involved:• Working closely with web developers, current employees and the company’s directors to liaise and give direction, in order to ensure a professional creation which suited the business and was implemented for what I negotiated down to a reasonable price. • Researching competitors, modelling content and payment systems, and monitoring developments.Sales and Customer Care. Full time 2006-7 and relief work 2007-present.• Complimented by management for my sales achievements and for my polite handling of difficult clients. • Responsible for incoming and outgoing stock including making selections from suppliers • Being the youngster in the company has given me the chance to assist my older colleagues, boosting their confidence in their ever more frequent use of technology. • I have instigated many developments within the company from setting up more efficient stock systems to developing up-to-date computer systems, such as databases to generate quotes. Show less

B.A, History Of Art

Education record