Scaling growth across key platforms, owning the development of multi-channel campaigns and helping the team make data driven decisions that support growth.

• 16:1 ROAS ~ Collaborated with cross-functional teams to develop a targeted 6-month paid strategy across multiple social channels for a national non-profit, boosting ticket sales for their yearly professional conference and achieving a 16:1 ROAS.• KPIs Surpassed by 20+% ~ Managed onsite 5-person social media team for a national healthcare association’s live events, crafting daily content across multiple social channels that drove audience engagement, repeatedly surpassing client KPIs… Show more • 16:1 ROAS ~ Collaborated with cross-functional teams to develop a targeted 6-month paid strategy across multiple social channels for a national non-profit, boosting ticket sales for their yearly professional conference and achieving a 16:1 ROAS.• KPIs Surpassed by 20+% ~ Managed onsite 5-person social media team for a national healthcare association’s live events, crafting daily content across multiple social channels that drove audience engagement, repeatedly surpassing client KPIs by over 20%.• 1.3 Billion Earned Media Impressions ~ Executed a 30-day brand awareness strategy for an international humanitarian organization, and utilizing Brandwatch, identified 1.3 billion in earned media impressions globally.• Internal Process Development ~ Created SOPs for agency team of 30+, encompassing influencer management, client onboarding processes, and KPI documentation, all improving efficiency going forward.• Client Lead ~ Led status meetings with clients, stakeholders, and executive leadership with a focus on strategy brainstorming, providing campaign results, and presenting new social growth opportunities to the team. Show less

• 878% Audience Growth ~ Created a 12-month Instagram audience engagement strategy for a national human rights organization, achieving an impressive 878% increase for the brand and a very happy client.• 37% CTR ~ Developed a 90-day multi-channel lead generation campaign for a national tech brand, boosting website CTR by 37%.• Influencer/Ambassador Program Development ~ Initiated and developed an Ambassador program for a health and wellness app, strategically recruiting and… Show more • 878% Audience Growth ~ Created a 12-month Instagram audience engagement strategy for a national human rights organization, achieving an impressive 878% increase for the brand and a very happy client.• 37% CTR ~ Developed a 90-day multi-channel lead generation campaign for a national tech brand, boosting website CTR by 37%.• Influencer/Ambassador Program Development ~ Initiated and developed an Ambassador program for a health and wellness app, strategically recruiting and mentoring influencers in UGC production, which significantly expanded the brand’s online community presence.• Group Trainer ~ Designed and presented virtual and in-person social media training sessions for executives and business owners in groups of 5 – 50+ participants.• Vendor Relations ~ Established and maintained professional relationships with vendors, platform contacts, creative freelancers, and social media software representatives for as many as 8 clients at a time.• Content Management ~ Developed and implemented an international content management system for a global brand spanning 26 branches worldwide, resulting in improved operational efficiencies, brand consistencies, and significant cost reductions. Show less