• Responsible for brand management through competitive analysis, understanding consumer mind space, maintain brand equity and product positioning• Responsible for content development and marketing campaigns for ecommerce and offline business channels• Plan and execute retail branding activities for retail sales channels• Work with in-house creative team and agencies for developing appropriate digital & offline based creatives, videos and product photography• Work closely on new product development, performance parameters, technical documentation and product launch• Responsible for product training, marcom material management, vendor management and budget management

• Spearheading marketing department for Eastern India• New store launch• Responsible for brand management through competitive analysis, understanding consumer mind space and maintain brand equity• Spearheaded BTL & ATL marketing campaigns• Consumer research• Event Management• Sales analysis• Marcom material management, vendor management and budget management

Launch UHT Milk under FLOURISH brand in Eastern IndiaSpearheaded BTL marketing campaignsDealer and Retailer meetsIn-shop brandingB2B Business developmentDealer & retailer meetMarcom material management, vendor management and budget management

• Spearheading marketing department for direct and franchisee business in Eastern India• Responsible for brand management through competitive analysis, understanding consumer mind space, maintain brand equity and product positioning• Spearheaded a Consumer research project on RO water purifier• Spearheaded BTL & ATL campaigns for Water Purifiers, Vacuum Cleaners, Air Purifiers and Security Systems• Sales analysis• Conceptualized and published an Magazine for internal customers “Vijayee” which was widely appreciated in the organization• Event Management, Marcom material management, vendor management and budget management

• Corporate Sales, acquiring new clients, consultation to clients for website development, ensuring the project gets rolled out within the stipulated time & cost • Maintaining customer relationship