Responsible for setting digital strategy across all E-commerce touchpoints in a $1B+ double-digit growth business.• Manage high achieving team of digital merchants to drive best in class experience with the objectives of simplifying product discovery and helpful, intuitive shopping.• Lead onsite optimization roadmap, delivering strong comps in product engagement and conversion KPIs.• Secure Pottery Barn’s digital leadership and breakthrough during key promotional and seasonal marketing periods.• Shape operational efficiency and seamless go to market omni channel strategies to achieve revenue goals.• Own concepting of compelling, brand enhancing still and video content with rigorous test and learn objectives.

Responsible for setting the visual and content communication strategy across all customer journey touchpoints within a multi-million-dollar operating budget.• Own end-to-end development of compelling, on-brand still and video content with rigorous test and learn objectives.• Manage creative teams of content marketers and in-house still and motion production teams to create compelling on-brand experiences across desktop and mobile platforms, focused on Fashion, Home, Tech, and Motors priority verticals.• Guide creative development and execution for brand identity, voice, and messaging across all media vehicles, exceeding cost-per-click and traffic benchmarks.• Secure eBay’s content leadership and breakthrough during key promotional and seasonal marketing periods.• Lead the creative direction and strategy for @ebayfashion and @ebay social channels, with over 11.5M followers and exceeding month-over-month follower growth metrics.• Shape operational efficiency and seamless go to market strategies for revenue goals.

• Partnered with merchandisers, vendors, and stylists on lookbook concepts & editorial direction.• Developed merchandising and editorial strategies for ready-to-wear apparel & fashion accessories working closely with senior marketing, merchant, and creative partners.+Led the visual merchandising, including landing page layout, delivering double-digit conversion increases annually.+Led a large team of managers, associates, and assistants in fast-paced, high volume environment resulting in double digit comp sales growth.

• Maintained strategic partnerships with crucial merchandise and technology vendors.• Analyze brand and category selling through shopping funnel including order conversion, traffic & sales patterns to supersede planned conversion and sales numbers. • Partner closely with buyers, corporate marketing team, and key vendors on marketing execution to achieve sales goals.• Represent site merchandising team on multiple cross-functional teams to improve productivity.+Led team an agile team in a fast paced, high volume women's apparel area to deliver double digit comp sales growth.

Manage open-to-buy for million dollar business.Assist buyers with merchandise in-season and pre-season assortment planning.Partner with national brand and private label vendors regarding current shipping and merchandise issues and provide inventory projections.Effectively and accurately forecast unit quantities for advertised specials in high promotional business, and maintain ad calendar.