About: Addressing the challenge of media fragmentation for small and mid-size businesses along with finessing the complexity of the customer journey, building foundations for long term growth. Establishing true partnerships with clients, delivering best in class Marketing Strategies across traditional and nontraditional media channels.

BeMeals - Is a QSR company. EATING IS BEINGWe believe food should make life better. We partner with award-winning chefs and nutritionists to craft premium meals that are packed with nutrients, using the latest technology to preserve flavor and freshness in every bite. Our standards for quality are radically high, but we think that makes for a better way to eat and a better way to be.

PINCHme Group, INC - Consumer Packaged Goods and Research Company. PINCHme Group, INC., a digital platform that leverages promotional marketing, targeted sampling, and digital commerce to increase sales for the world’s leading consumer packaged goods manufacturers such as P&G, L’Oréal, Unilever, Kraft, Nestle Purina, and Kellogg’s. • Responsible for acquisition and retention of new member growth supporting monetization and CPG sampling sales growth.• Responsible for follows and engagement growth across all social channels supporting initiatives with brand partnerships. • Manage a team of nineteen Marketers consisting of Senior and Director level both inhouse and remote. Selected Accomplishments:• Strategized within the first 30 days to test various marketing channels driving new member growth increase by 50%. • Developed an initiative to resolve customer service issues across all social channels from 27% to 100% month-over-month. • Developed real time daily analytics dashboard to share with leadership as and cross-departmental. • Optimization and testing has lead to an 11% increase in traffic conversion on PINCHme.com.

Vivial a SaaS company and Digital Marketing Agency,With a recent merger and acquisition, responsible for the development and ongoing optimization of Vivial.net, new video production, strategy across social, content, email, SEM, SEO, development and enhancement of processes increasing acquisition.• Develop and implement multi-media/social media campaigns including web design/content, SEM, SEO, video production, and email blasts.• Coach, mentor and develop a team of four Senior Marketing Managers.• Link digital/social media strategies to identified target markets.• Implement and launch marketing campaigns with a focus on market penetration/expansion and branding and messaging.• Perform project management functions working cross-functionally with all creative resource providers.• Conduct real-time project tracking to keep all stakeholders focused and on-target at all times.• Streamline and re-engineer workflows/processes to facilitate project completion from concept to successful implementation.• Function as a change agent to lead transformation management initiatives.• Develop collaborative working partnerships with internal customers (i.e. IT, brand, communications, product development) to align all efforts with broader strategic objectives.Selected Accomplishments:• Implemented marketing campaigns that drove 40% growth month-over-month post vivial.net launch.• On-boarded and implemented new ESP Market driving an increase in automation and 63% growth in sales.• Developed and enhanced Vivial’s Social Strategy and content mix driving a 18% growth month-over-month.• On-boarded a new webinar platform ON24 bringing in the highest converting leads to date.

Successfully drive acquisition, retention, winback and audience development of The New York Times brand extension, core digital product apps, partnerships and events.Responsible for all communications and marketing plans for the launch of new and current brand/product extensions (Wine Club, Times Journeys, School of The New York Times, NYT Cooking Meal Kits) NYTimes apps (Cooking, Crosswords, Real Estate), Podcast development and audio team (NYTimes Modern Love: The Podcast, The Run-Up, Still Processing) and Audience development of News Room initiatives. • Managed a team of Marketing Managers and Interns.• Designed and implemented product development/launch initiatives including New York Times Cooking Meal Kits, Modern Love Podcast, New York Times Education School, The New York Times Wine Club, New York Times Travel Show, New York Times Real Estate iOS App, Times Holland America Cruises, and additional podcasts.• Directed digital/social media campaigns, web design/content, marketing communications strategies, market penetration, SEO, email blasts, and travel/event shows.• Partnered with all creative resources working cross-functionally with responsibility for complete lifecycle management.• Effectively leveraged product knowledge, identification of target audience, market penetration and branding skills to maximize revenues.Select Accomplishments:• Launched New York Times Modern Love Podcast placing first on iTunes Podcast top charts.• Grew New York Times Educational School to a sellout of three sets of pre-collegiate classes.• Grew New York Times Wine Club active membership by 25%, club memberships by 32% and 44% upsurge in social media.• Developed marketing campaigns for New York Times travel show placing, second highest for attendance in twelve years with a substantial increase of 19%.• Increased New York Times real estate App daily usage by 72%.

Part of the digital pay model Launch team for nytimes.com. Responsible for the communications marketing plan of current Home Delivery Subscribers and acquisition of new subscribers.

• Provided full-time fundraising project management as a volunteer for start-up Bidna Caporeira Brazilian Martial Arts Non-Profit Organization (NPO) with United Nations High Commissioner for Refugees (UNCHR).

LM&O Advertising is a full-service advertising agency. • Promoted to manage The Army National Guard account, responsible for $8 million budget for print, digital media and research/development over the course of two years.• Coordinated the production of the well-received promotional music video Citizen Soldier, produced by Antoine Fuqua (Director, Training Day) and performed by Three Doors Down.• Managed a team of Account Coordinators and Interns in a fast-paced, deadline-driven environment.

LM&O Advertising is a full-service advertising agency.• Successfully supervised novel research and development to benchmark a new brand campaign for the Army National Guard.• Designed and edited a weekly research newsletter to keep The Guard current with their potential recruits.• Catapulted enrollment for the Specialized Officer Program within six months, through an aggressive marketing strategy that included new internal print, online and radio components.• Responsible for core sponsoring efforts with Dale Earnhardt JR. NASCAR.

LM&O Advertising is a full-service advertising agency.• Directed cross-functional creative, production and graphic design teams, assuring timely delivery of all project materials.• Prepared documents for client review, leveraging design and editing skills to ensure all collateral exceeded expectations.

ObjectDC, Inc. is an award winning, full service multicultural advertising, publishing, and design agency located in the Washington DC, metropolitan area. Established in 1995, specializing in helping businesses, government agencies, and non-profit organizations reach target audiences in the Middle East, South Asia, and North America.• Promoted from Intern level, responsible for the design and direction of projects from implementation to completion to increase client branding and revenue streams.