Anna Bogatikova Email & Phone Number

St Petersburg, St Petersburg City, Russia

As a product owner, I worked with Estee Lauder Russia company as part of the local maintenance agency team and helped them to run their e-commerce platform in the RU region (Russia, Belarus, Kazakhstan).Implemented new site's localization processes and made the process of new e-commerce launching more efficient and with fewer errors (reducing the post-launch fix by two times)Leading the launch of online stores Origins.ru, Jomalone.ru and delivered this project direct to key sales periodsImplemented a new payment provider for ten online stores and increased the conversion rate by 3% and the number of card payments by 13%Implemented best practices for working with checkout, due to which we increased the conversion between steps by 3.5%Leading SEO project for ten-brand ecommerce stores. Correct work with technical errors helps to increase organic traffic up to 15%Implement new day-to-day QA process to the local market that helps to reduce number of major bugs from 30% to 10% and reduce loss of revenueHelped to implement SAFE process for our market that expedited delivery features by 20%Improved process of site localization which allowed use of less resources from local market to this process

Санкт-Петербург, Россия

I lead a maintenance team (twenty people) for an eCommerce product of Estee Lauder Company. My main responsibility was operations of the team and the implementation of new processes.We started from a low position, where the client was ready to transfer this project to another agency. After two years under my direction client's business team was fully satisfied with team's resultsCreating a team from scratch: setting the goals, establishing the processes, embracing best practices and values, hiring for the teamCreated and implemented SLA for support team and design teams that help to reduce conflicts between tasks and reduce time-to-market time twiceIncreased the number of tasks delivered on time to 90%Optimized recruitment and training for new team members. The number of errors during the trial period decreased to 0Implemented a process of continuous improvement that helped to reduce costs for typical tasks and find time for improvementsTransitioned the team to remote work during the 2020 pandemic without compromising productivityHelped team members to improve qualifications to increase the number of services providedFinding and implementing new business tools that help team to finish tasks quicklyImplementing documentation creation processes that transfer expertise and reduce the cost for training new team members

Worked with Estee Lauder Company as a project manager on local projects.Launched a chatbot for store employees that helped reduce the number of errors in reporting by 40%Made UX testing and a bug fix for eight ecommerce projects that helped to increase the conversion from 0.5 to 1.5, on averageLed the localization of the site Bykilian.ruUtilized industry best practices, techniques, and standards throughout the entire project execution to help delivery of projects on timeEnsured all security standards and policies were in placeCreated test plans for projects, led QA team, and reduced the number of major and critical bugs to zero

Launched corporate media for teachers Skyteach.ruIncreased the number of candidates by connecting new search channelsReduced recruitment cost by 15%.Project management: task assignment, monitoring and control;Create content projects for new teachers;Did user researchesPeople management;Created project documentation;Data collection and reporting.

Master'S Degree, Социология

Специалист, Социология