As a Business Analyst at Yoti, a prominent global leader in digital identity verification, I leverage over 5 years of expertise to drive business success and innovation. I conduct in-depth data analysis to identify trends and patterns that inform product development and improvement, collaborating with cross-functional teams to develop data-driven strategic business solutions that align with Yoti’s vision and goals.With a Master's degree in Applied Quantitative Finance from Madras School of Economics and a Bachelor's degree in Economics from Central University of Tamil Nadu, I have a strong foundation in quantitative and analytical skills. I am proficient in SQL, Tableau, and Looker, and have obtained multiple certifications in Snowflake and Natural Language Processing. I am passionate about finding insights from data and translating them into actionable recommendations that enhance user experience and retention.