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Sachin Pai is a highly experienced marketing analytics professional with over 15 years of experience in the industry. He has held senior leadership positions at Amazon Web Services, MasterClass, IBM, Barclays Bank, and Citibank. In his roles, he has led teams in the development and implementation of marketing analytics solutions, which have resulted in significant improvements in sales, profitability, and customer satisfaction.Pai is a graduate of Yale University School of Management and Brandeis University. He is also a patent holder and a published author in the field of marketing analytics. He is a frequent speaker at industry conferences and is a member of the American Marketing Association.Pai is a highly skilled and experienced marketing analytics professional with a proven track record of success. He is a valuable asset to any organization looking to improve its marketing performance.
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FounderSecond Mountain ProductionsBellingham, Wa, Us
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Head Of Global Growth & Media AnalyticsAmazon Web Services (Aws) 2022 - PresentSeattle, Wa, Us -
Board Of Advisors: Data Management And Analytics ProgramSkagit Valley College 2023 - PresentMount Vernon, Wa, Us -
Adjunct Professor And Department AdvisorWestern Washington University 2018 - PresentBellingham, Washington, Us -
Advisor / ConsultantUnitedmasters 2022 - 2022Brooklyn, New York, Us -
Advisor / ConsultantPalta 2022 - 2022London, Gb -
Director Of Brand & Marketing AnalyticsMasterclass 2020 - 2022San Francisco, California, Us- Developed Marketing Mix Model (MMM) to estimate the efficiency of various media channels (digital & offline) and drivers of sales.- Developed and managed attribution measurement system (MTA & UTM) for digital channels.- Implemented incrementality test design to understand the lift driven by individual performance channels.- Responsible for business intelligence (BI) and dashboard development pipeline for Marketing and Growth. - Directed teams in qualitative and quantitative research on concept and creative development -
Advisor / ConsultantLg Ads 2020 - 2020Mountain View, California, Us -
Measurement & Attribution CommitteeIab 2019 - 2020New York, New York, Us -
Advisor / ConsultantMarketing Evolution 2018 - 2020New York, Ny, Us -
Manager, Marketing AnalyticsIbm 2016 - 2020Armonk, New York, Ny, Us- Responsible for media measurement and optimization on over $200M of brand advertising spend across international markets.- Successfully designed and implemented a marketing measurement solution for TV, print, magazine, podcast, out-of-home, connected TV, digital, social and paid search tactics which improved advertising efficiency by 26%.- Directed teams in qualitative and quantitative research on concept and creative development.- Managed brand tracking program consisting of various tools including primary research, social listening, organic search monitoring and competitive advertising and media surveillance.- Directly managed and mentored team of high performing direct reports and consultants. -
Team Lead, Digital Media AnalyticsIbm 2014 - 2016Armonk, New York, Ny, Us- Analytics lead for central paid media group. Responsible for data and analytics on digital media ranging from paid social, banner/display, programmatic and paid search including Multi-touch attribution MTA- Created cognitive bid optimization solution for programmatic media resulting in Patent US 14/979984- Led effort to aggregate real time media delivery and spend data across 9 priority markets and 50 media channels, normalized data to internal IBM standards and visualized data for reporting and optimization.
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Program Manager, Marketing AnalyticsBarclays Bank 2010 - 2014London, Gb -
Vice President, High Risk Account ManagementCitigroup 2007 - 2010New York, New York, Us -
Summer AssociateShorebank 2006 - 2006Chicago, Il, Us -
Case ManagerBig Brothers Big Sisters 2003 - 2005Tampa, Fl, Us -
Team LeaderAmericorps 2001 - 2003Us
Sachin Pai Skills
Sachin Pai Education Details
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Yale UniversityMaster Of Business Administration - Mba -
Brandeis UniversityMusic
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Yale School Of ManagementMaster Of Business Administration - Mba
Frequently Asked Questions about Sachin Pai
What company does Sachin Pai work for?
Sachin Pai works for Second Mountain Productions
What is Sachin Pai's role at the current company?
Sachin Pai's current role is Founder.
What is Sachin Pai's email address?
Sachin Pai's email address is sa****@****ass.com
What is Sachin Pai's direct phone number?
Sachin Pai's direct phone number is +171893*****
What schools did Sachin Pai attend?
Sachin Pai attended Yale University, Brandeis University, Yale School Of Management.
What skills is Sachin Pai known for?
Sachin Pai has skills like Analytics, Web Analytics, Sas, Segmentation, Strategy, Analysis, Financial Modeling, Marketing Analytics, Competitive Analysis, Customer Insight, Market Research, Leadership.
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