Global business leader for SMB & Enterprise focused business across Product, Sales, Marketing, and Customer Success, leading Go-To-Market commercialization and product strategy.Tasked by executives, investors and the board to transform the company and unlock investor value through high-impact strategic initiatives.eCommerce Transformation: Redesigned and re-architected global ecommerce store, cart, and checkout experience, driving conversion rate improvement and SEO growthBrand Strategy: Leading transformation from House of Brands to Branded House, including board alignment, brand manifesto, architecture & pyramid from vision/mission to positioningProduct Launch (GPU & GenAI): Spearheaded the launch of GPU and GenAI integrated solution to expand into high-performance and AI offerings, specifically driving innovation to build & host website in minutesPerformance Marketing: Inhouse performance marketing, building a robust performance marketing team & strategy, including SEO, paid search, social media advertising, affiliate marketing, and email marketing, driving growth at improved CAC and investment payback periodData Insights & Product-Led-Growth: Utilized data analytics to refine commercialization strategies, leveraging insights from paying customers’ interactions and activities on the platform to identify opportunities for growth and improvement.Transforming Team & Culture: Integrated previously siloed teams across product, sales, marketing, data analytics, and customer success, fostering a cohesive, performance-driven GTM team culture

Led Global Marketing and Communication across brand, growth, design, PR and product to drive business growth through eCommerce, Product-Led-Growth (PLG), Lifecycle and brand transformation.Reimagined full-funnel customer journey and infusing deep data analytics to drive customer love and financial growth (N, NRR, EBITDA, R40).

Brand Innovator community of thought leaders, change agents and decision makers from Fortune 500 companies.Inducted into Top 40 under 40 Brand Innovator Award, 2019Conributed as a writer, speaker and panelist in numerous industry sessions.

Led global consumer marketing and P&L of Direct-To-Consumer (DTC) acquisition though full-funnel marketing - brand & e-commerce experience, Product-Lead-Growth (PLG), lifecycle management, conversion optimization, and performance marketing across Paid, Owned & Earned channels. Website Redesign & Rebranding: www.mcafee.com Consumer Blog: www.mcafee.com/blogsLearn With McAfee: www.mcafee.com/learnInteractive consumer content & campaigns:From Home Blog: mcafee.com/en-us/for-home/from-home.htmlMeet The Hackables: mcafee.com/en-us/consumer-support/meet-the-hackables.htmlMost Dangerous Celebrities: mcafee.com/en-us/consumer-support/2020-most-dangerous-celebrity.htmlMost Targeted Titles: mcafee.com/en-us/consumer-support/press-pause-on-risky-downloads.htmlMobile Threat Report: mcafee.com/en-us/consumer-support/2020-mobile-threat-report.htmlPodcast: mcafee.com/blogs/consumer/hackable/

Writing for AdExchanger's Brand Aware column - focusing on Marketing Technology, Machine Learning, Data, Policies and Audience Strategy.

Led $2+ billion consumer e-commerce business performance for StubHub across paid & organic channels – Search (SEO, SEM), Social, Display, Affiliate and Advertising for all e-commerce sites & apps. In addition, global responsibility to grow Monthly Active Buyers across all customer touchpoints. Established a hybrid in-house & agency growth marketing model via rapid experiments (A/B, MVT) across audience, creative, messaging & landing pages, delivering 30+ tests/month, improved LTV:CAC and continuously improved ROI across all channels.Drive content marketing & SEO strategy via crowd sourced digital magazine, platform advancement, link partnerships, and syndication across SEO, Social, CRM and merchandising, reversing double-digit organic revenue and improving social engagement Part of CMO’s direct & CEO’s extended leadership team.

Cofounded Media & Data Science group with high $xxx million media budget across full-funnel consumer and business marketing campaigns. • Partnered with global head to hire 80+ subject matter experts & establish unique hybrid inhouse-agency model to drive omni-channel data strategy across digital & offline (TV, OOH) channels for global campaigns• Incubated global programmatic & AdTech practice across site, e-commerce, media & CRM, leading audience nurturing and integrated digital operation, delivering 5x ROI & 15% better viewability & fraud protection• Established rapid experimentation and innovation model across audience, experience, journey and messaging; results include double-digit lift in purchase intent via sequential messaging• Led strategy & operations team (15+ people) & managed partnerships/mega deals with publishers (>$100M budget), platforms & agencies; exceeding double digit annual cost savings & efficiency targets• Insourced social execution with 25+ community managers for 200+ HP social channels, unlocking 3x ROI• Led three enterprise scale transformations; including brand & advertising separation for HP Inc. (NYSE: HPI) and Hewlett Packard Enterprise (NYSE: HPE)

A innovative strategy and economics consulting firm delivering Transformative Ideas to global brands and law firms with keen focus towards technology enabled blue-chip brands. Led multiple client projects in marketing, investments, product planning and operations, such as go-to-market strategy, customer segmentation, market sizing, web & mobile analytics, investment guidance, and supply-chain planning. Client work included high growth firms in cloud computing, eCommerce & mobile, healthcare analytics, semiconductor and enterprise software. Projects are highly data-driven involving heavy analytical business, financial modelling, and qualitative research with business executives.

Acted as Chief Revenue Officer for in-country accounts - leading strategic planning, market development, sales performance, customer satisfaction initiatives, and strategic partnerships to grow revenue & share• Sourced, pitched & negotiated strategic deals w/ tech enterprises & startups, securing multi-million contracts; led demand generation & industry partnership via diligent networking & product positioning• Defined and delivered core business metrics, reporting and analytics, including global pipeline, bookings, lead funnel and churn analysis for key accounts• Honors: Won global platinum club sales awards for top performance (top 3% worldwide) in fiscal year 2006 & 2008; accelerated promotion to sales leadership role from Account Manager

Incubated sales & marketing operations and exceeded business goals, achieving multi-million $ yearly run rate. Led market entry, partner marketing, formal lead management process, event marketing, deal sourcing & negotiations.• Led e2e sales process & operations for new territory - including lead generation (events, email, product demo, web, etc.), opportunity mgmt. (MQL to RFI/RFQ/RFP), demand generation (industry conference, white papers, POV)• Established partnership with key channel players (resellers, OEM, VARs, etc.), lead tracking & revenue share model • Developed custom apps & tech solutions including marketing demo kits, proof of concepts using dev tools (C, VBA)• Evangelized smart instrumentation via active industry participation, tech talks & customer training• Honors: Won multiple gold sales performance, application engineering & client engagements awards; accelerated promotion to sales leadership role from Application Engineer