Sadaf Abid

Sadaf Abid Email and Phone Number

Marketing Manager - India, Middle East, Africa at Ocean Spray Cranberries @ Ocean Spray Cranberries
201 City Centre Dr Mississauga, Ontario L5B 2T4 Canada
Sadaf Abid's Location
United Arab Emirates, United Arab Emirates
Sadaf Abid's Contact Details
About Sadaf Abid

Over 20 years of experience in the marketing field encompassing brand management, consumer activation, advertising and education marketing. Spanning foods, home and personal care, I have worked on brands like Wall’s, Carte D'or, Blue Band, SurfXL and in GCC: Ocean Spray, Masafi, Capri Sun, Yoplait and Al Ain etc with a proven track record of results through stretching goals, innovation and high quality 360 degree executions. Masters in Business Administration and a graduate in Computer Science (Hons.), have had the opportunity to work on several projects as a team leader. This has enabled me to strengthen my leadership and coordination abilities, and also allowed me to appreciate the importance of teamwork. Strongly believe and abide by the fact, that in this growing world it is important to be responsible, personable, energetic, dynamic, and a dedicated individual.

Sadaf Abid's Current Company Details
Ocean Spray Cranberries

Ocean Spray Cranberries

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Marketing Manager - India, Middle East, Africa at Ocean Spray Cranberries
201 City Centre Dr Mississauga, Ontario L5B 2T4 Canada
Website:
oceanspray.com
Company phone:
(508) 946-1000
Company email:
kdignan@oceanspray.com
Sadaf Abid Work Experience Details
  • Ocean Spray Cranberries
    Marketing Lead - India, Middle East, Africa
    Ocean Spray Cranberries Sep 2020 - Present
    Middleboro-Lakeville, Massachusetts, Us
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  • Agthia Group Pjsc
    Marketing Manager - Beverages And Dairy
    Agthia Group Pjsc 2017 - 2020
    Abu Dhabi, Abu Dhabi, Ae
    Brand Portfolio: Capri-Sun, Yoplait, Petits Filous, Al Ain Fresh
    View
  • Agthia Group Pjsc
    Innovation Lead - Process & Products, Consumer Business Division (Water, Beverages And Dairy)
    Agthia Group Pjsc 2016 - 2017
    Abu Dhabi, Abu Dhabi, Ae
    Brand Portfolio:Water: Al Ain, Al Bayan, ALPIN Beverages: Capri-Sun, Al Ain FreshDairy: Yoplait, Petit Filous
    View
  • Masafi Llc
    Regional Category Marketing Manager - Beverages And Foods
    Masafi Llc 2013 - 2016
    Dubai, Ae
    Masafi is the leading producer, manufacturer and distributor of pure natural mineral water in the Gulf. A unique brand that has been the market leader in the UAE since 1976. Masafi has established itself as a leading FMCG company with a premium product portfolio which includes Juices, Tissue, Rice. With its Head Office based in Dubai, UAE - Masafi products are sold in the UAE and exported to over 56 countries worldwide.
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  • Unilever
    Brand Manager - Wall'S Desserts (Carte D'Or, Creamy Delights & Badami)
    Unilever 2012 - 2013
    Blackfriars, London, Gb
    Responsible for Wall’s Family Portfolio, reporting in to the Marketing Manager. Handle PKR 2+Bn portfolio that comprises of premium and family brands; Selection Carte D’or, Creamy Delights, Heart Brand, premium Gold Series and the local jewel, Badami; with an Assistant Brand Manager reporting in. Responsibilities include managing category & market development, leading major brand innovations, NPD launch planning & execution of all marketing campaigns.
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  • Unilever
    Assistant Brand Manager - Wall'S Desserts
    Unilever 2010 - 2012
    Blackfriars, London, Gb
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  • Unilever
    Brand Activation Planner (Foods, Laundry And Rural)
    Unilever 2008 - 2010
    Blackfriars, London, Gb
    Activating brands across different portfoliosFoods, Laundry, Best Foods, Modern Trade Channel, Nationwide Rural FountainHead Project
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  • Helium Private Limited
    Senior Account Manager (Unilever, Shell, Pepsi, Castrol)
    Helium Private Limited 2007 - 2008
    Dubai, Ae
    Brand Activation, Promotions and Event across Categories: FMCG, O&M, Beverages, CSR
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  • Dna.Design N Advertising
    Account Manager
    Dna.Design N Advertising 2005 - 2007
    Brand Experience:  Shield – Oral and Baby Care Blessings PharmEvo Interfood FVG Venus King Chemicals Italia Oil Grannitto Floorings
  • Griffith College Dublin
    Marketing Manager
    Griffith College Dublin 2003 - 2005
    Dublin 8, Leinster, Ie
    Developing, formulating and implementing marketing plans Liaising with the advertising agency to ensure effective ad campaignsDeveloping a sales tracking system to be used for market analysisOrganizing in-house and out-door events and seminars to support marketing campaignsCounseling new and current studentsHandling the responsibilities of a placement manager and assist students to seek internships/employments Involved in developing and implementing marketing plan for the launch of NCUK Foundation Year in Pakistan.Coordinating with school/college heads for market research and intake plansAssisting students transferring to the campus in Dublin by helping them to prepare visa documents and coordinating with the GCD International Office and Irish Consulate in Karachi. Involved with in-house administrative and HR operations
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Sadaf Abid Skills

Brand Management Market Planning Fmcg Marketing Management Team Management Advertising Brand Development Management Market Research Integrated Marketing Marketing Strategy Teamwork Market Analysis Marketing Communications Marketing Strategy Product Development Competitive Analysis Leadership Business Development Business Planning Customer Insight Training Sales Negotiation Key Account Management Forecasting Segmentation Sales Operations Crm Product Management Business Strategy Social Media Marketing Communication Skills Product Marketing Digital Marketing Brand Architecture Consumer Products New Business Development Consumer Behaviour Brand Awareness Product Launch Media Planning Direct Marketing Analytics Online Marketing Distributed Team Management International Marketing Key Account Development Cross Functional Team Leadership

Sadaf Abid Education Details

  • Institute Of Business Management
    Institute Of Business Management
    Marketing
  • Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology
    Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology
    Cs

Frequently Asked Questions about Sadaf Abid

What company does Sadaf Abid work for?

Sadaf Abid works for Ocean Spray Cranberries

What is Sadaf Abid's role at the current company?

Sadaf Abid's current role is Marketing Manager - India, Middle East, Africa at Ocean Spray Cranberries.

What is Sadaf Abid's email address?

Sadaf Abid's email address is sa****@****afi.com

What is Sadaf Abid's direct phone number?

Sadaf Abid's direct phone number is +185475*****

What schools did Sadaf Abid attend?

Sadaf Abid attended Institute Of Business Management, Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology.

What are some of Sadaf Abid's interests?

Sadaf Abid has interest in Social Services, Children, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.

What skills is Sadaf Abid known for?

Sadaf Abid has skills like Brand Management, Market Planning, Fmcg, Marketing Management, Team Management, Advertising, Brand Development, Management, Market Research, Integrated Marketing, Marketing Strategy, Teamwork.

Who are Sadaf Abid's colleagues?

Sadaf Abid's colleagues are Travis Marchetti, Erin Carlson, Archana Vasanthakumar, Jason Smith, Hanna (Mazukina) Slason, Lynne Karo, Shalini Roncato, Mba.

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