Sadia Tarannoon Email & Phone Number

Dhaka, Bangladesh

As a Product Designer at Jatri, I’ve worked across B2C and B2B products from concept to launch, focusing on user-centered solutions. Collaborating closely with developers, marketers, and product managers, we aim to build experiences that are both functional and enjoyable.Key Projects & Contributions:Saafir Platform: Designed Saafir, a digital ticketing platform for UAE, with a seamless, efficient user journey.Jatri Dmoney Card: Helped launch the Jatri Dmoney Card, enhancing digital payment options.Jatri Website Redesign: Led the website redesign, aligning with brand vision and boosting user engagement.New Features: Developed features like QR payments and digital rental payments to simplify user interactions.Impact & Learning:I’m always rethinking Jatri’s products to be more intuitive and rewarding for users. Using tools like Clarity and Hotjar, we analyze user journeys to make data-driven improvements that keep users engaged. It’s rewarding to be part of a team dedicated to creating impactful, user-friendly experiences in transportation.

Dhaka, Bangladesh

At Instalogic, I was the only designer in a tech-driven team, which gave me the unique opportunity to shape the design direction for new products. I revamped an HRM solution, built a design system, and worked closely with developers and my manager to make sure everything we built was not only functional but also user-friendly.Key Contributions:HRM Solution Overhaul: Led the redesign of the HRM system, making it easier to use and more aligned with what our users actually needed.Design System Creation: Developed a design system that helped create a more consistent and efficient design process.Building UX Awareness: I worked to raise awareness about the importance of user experience within the team, helping to drive usability improvements across our products.It was a rewarding challenge to work in such a tech-focused environment, where I could educate the team about UX while making meaningful changes to improve usability for our users.

Dhaka, Bangladesh

At Tallykhata, I focused on creating user-friendly financial experience for SME owners. I worked across several products, including Tallykhata’s bookkeeping tool, Tallypay’s digital wallet, and a loan portal that simplifies the borrowing process for small business owners.Key Contributions:Simplified Bookkeeping: Enhanced Tallykhata’s core accounting features to make managing finances clear and easy for SME owners.Intuitive Wallet Experience: Improved Tallypay’s wallet flow, making transactions feel secure and seamless.Accessible Loan Portal: Designed an end-to-end loan application process, helping users confidently navigate borrowing.Through each project, my goal was to make financial management straightforward, giving SME owners tools that empower them to grow their businesses.

Dhaka, Bangladesh