Communications Analyst
Current• Drafts and distributes internal and external communications content across multiple channels including print, digital and social media. Ensures that all communications and marketing materials are in line with the organization's branding guidelines• Analyzes and interprets a broad array of communications data, produces reports, and leverages the data to inform strategic decision making• Participates in the planning and implementation of projects to support communications initiatives across business units. Monitors and measures the effectiveness of communications strategies and tactics• Collaborates with colleagues across the enterprise to develop and implement communications strategies and tactics in support of business unit goals• Supports the training and development of volunteers in accordance with organizational goals and designs opportunities to leverage communications channels to maximize volunteer engagement• Collaborates with colleagues to advance Michigan’s age-friendly communities and state initiatives