Mohammed Sadiq Email & Phone Number

Jeddah, Makkah, Saudi Arabia

Key Deliverables: Setting up operational efficiency for the Indian Company based in Saudi Arabia.- Market Analysis: Conducted comprehensive analysis of clients' existing business operations, process improvement. Identify opportunities and potential partnerships to expand customer base and revenue streams.- Strategic Planning: Develop strategic plans and road-maps aligned with clients' business objectives and market dynamics.- Sales Strategies: Creating and implementing effective sales tools to achieve revenue and growth targets.- Monitoring Performance: Tracking sales performance against targets and KPIs while analysing sales data to identify trends, opportunities, and areas for improvement.- Reporting Tools & Analyze Data: Preparing regular sales reports and analysis for Process Improvements. Presenting findings, insights, and recommendations for strategic thinking & decision-making.- Team Leadership: Recruiting, training, and managing highly motivated sales team. Providing guidance, coaching, mentorship and support to help them meet and exceed targets- Enhanced portfolio for all Channels leading cross functional Team across Saudi Arabia – Including food service / B2B / B2C / Wholesale customers to increase sales. Activated a customer base of 3000+ customers across main cities in Saudi Arabia.- Negotiated yearly agreement with all channels MT / TT / Wholesale customers for 2024 to include Milk Magic chillers.

Jeddah, Makkah, Saudi Arabia

Oversee the full sales cycle, from prospecting to closing, while building a strong network and collaborating with teams to deliver competitive solutions. Drive business growth with solid margins, and regularly produce sales reports to inform revenue performance and decision-making.- Spearheading investment strategy per channel and customer using key drivers of assortment, visibility and promotion.- Leverage a strong understanding of competence, dynamics, customer relationship, regulatory impacts, market trajectory, and company capabilities to gain support for the strategy and fuel execution planning.- Build up strong network of Customer base for quantum sales thru Value Proposition for Modern Trade / Catering / Wholesale / HoReCa & Institutions B2B – Adella Foods- Strategically enter new markets, identify product potential in industries, and establish a market presence.

Jeddah, Makkah, Saudi Arabia

Manage national sales efforts in KSA's HORECA channels, surpassing targets and profitability goals. Assist the CEO in executing strategies for growth. Resolve client issues to ensure satisfaction, and oversee sales forecasting, planning, and budgeting to meet revenue goals and build strong client relationships.- Qualify inbound demand for a strong sales pipeline, driving revenue and expanding geographical reach.- Set up New Cash Van for all Al Kabeer – 2023 for MT / TT & HoReCa Riyadh / Jeddah / Dammam / Khamis & Madina- Defined and enforced applicable sales targets for personnel via the creation of Key Performance Indicators (KPIs), Performance monitoring, reviews and monitoring progress. Recruit partners to broaden channel network across markets.- Organised detailed market and proposed effective customer pitches for capturing and keeping new / existing accounts and recognising best market trends and behaviour, aimed at uncovering lucrative new business and sales opportunities.- Recognized as the only Revenue Growth for Al Kabeer to register 25% growth to date for the year 2023.

Saudi Arabia

Offered strong support and guidance to the CEO, President, and Board of Directors in planning and making informed decisions on mission, values, budgets, projections, and projects. Enhanced performance by overseeing operations and budgets, and actively participated in BOD meetings on current and future issues.- Contributed to enhancing sales innovations, amplifying business development initiatives, and maximizing profitability in line with strategic objectives.- Signed contracts and documents for major key accounts such as Panda / Danube / bin Dawood/ and Othaim by overseeing and Managing complex projects.- Improved operating performance and achieved financial goals.- Held responsible for mapping corporate strategies and dynamics, monitoring competition, reviewing services, and meeting changing Consumer needs through Quarterly Review, Contract Negotiation & Strategic Initiatives.

Saudi Arabia

Lead strategic planning as Head of Marketing Department handling Agency, Alareeb ICT, Digital transformation, Digital marketing, Project management. Managing 2 Top brand in Poultry Osoul & Taawon for all social platforms including design identity.• Designed robust marketing and distribution strategies programs to expand business performance capabilities, influence, motivate and inspire teamwork delivering world-class performance. • Broke barriers to world-class status by organizing and developing system, SOP, impact methodology, process improvements, and training programs.• Define and implement marketing strategy to promote maximizing outreach by plotting routes, with innovation, investigation & analysing potential for delivery of volume, value, improvements, process analysis, new customer insights, & customer awareness.• Responsible in marketing of media assets through promotions and events, using new and innovative marketing methods.• Responsible for the use of integrated channels to attract customers and increase their awareness. • Responsible to oversees marketing, communications and public relations efforts.• Engaged poultry industry technology knowledge across GCC forming basis for effective market penetration and efficient framework for channel development.

Saudi Arabia

Boosted business metrics through strategic new business development for B2B and B2C clients to increase Business Volume, Profit, Market Share and Revenue. Identified and capitalized on market opportunities, trends, and ratios through research and development. Ensured quality control, staff resource allocation, supplier networks, and logistics aligned with the operating budget. Served as a trusted partner to the CEO, advising on supply chain operations and project.- Recognized for innovative planning and creative thinking skills; applied in the establishment of a world-class organisation; acknowledged for a role in channel growth with 20 new Jeddah routes.- Identified channels for targeted customers, monitored marketing and ROI activities, and cultivated long-lasting strategic sales plan.- Interpreted and executed business analytical abilities, promotion strategies, and trade marketing by supervising the development of KSA-wide performance evaluations and creativity impact programmes.- Supported the Channel Development (Key Accounts, Wholesale trade & HoReCa) with TT-20 additional routes in Jeddah & Makkah- Handled the time management skills of FMCG 9-Day Shelf Life, which optimizes volume and value 100%.- Discovered the Perfect Store and Perfect Display for a Major Key Account – Modern Trade Project

Saudi Arabia

Addressed business challenges through innovative branding, meeting objectives, and driving revenue growth. Analysed financial and cost accounts with a SWOT analysis, using quantitative analysis, business metrics, and financial data. Led long-term development with robust policies and R&D processes for a new company.- Led identification of Perfect Store and Perfect Display for a key account project named Yellow Wall.- Deployed advanced IT systems for better selling processes as reporting tools for customer relationship management.- Steered timely email by written and oral communication skills with buyers across all key accounts (Panda / Othaim / Farms). - Overlooked imports of 13 Product Lines from various countries including France, Austria, Pakistan, Australia, Germany, Switzerland, India.

Riyadh, Saudi Arabia

Led various business initiatives, inclusive vision development, convincing business plan implementation, financial oversight, volume forecasting, brand marketing, and POS. Provided HR expertise in staff recruitment, professional training, team building, establishing trust, procedures, laws, and best practices. Prepared and monitored contracts as needed.- Managed account receivables, overdue, and reconciliation of all channels, including TT, M, HORECA, and Wholesale worth SR 50M.- Participate in Gulfood 2016 / 2023 Dubai for finalizing GCC, KSA, Qatar, and Dubai partnerships proposals.- Closed major contracts with FMCG giants and increased new emerging market and global sales.- Delivered continuous improvement for the 2K freezers deployment plan for Dandy Ice Cream throughout Riyadh.

Jeddah, Makkah, Saudi Arabia

Directed cross-functional business planning, optimizing organizational development. Led staffing, operations, and go-to-market strategy execution. Coordinated business plans, monitored competition, and addressed changing customer requirements through strategic initiatives. Communicated 52-week promotional plans with buyers for pricing and inventory strategies within budget.- Organized and prioritize market collection according to company’s credit policy for 30 and 60 days with SAR 500M budget.- Enhanced profit through strategic cost control for ongoing operational savings and revenue maximization. Supported key account category management and sales directions to achieve sales targets in merchandising operations.- Attained Muhaidib # 1 Position against Key Soft Drink Brand in challenging market by overtaking Pepsi-Cola’s position.- Managed National Key Accounts – Panda 370 Million+ Turnover – Danube / Bin Dawood / Al Raya & others.

Eastern & Western Region , Saudi Arabia

Implemented profitable business strategies, addressed distribution gaps, and improved communication through advertising and trade promotions to meet organizational growth targets. Utilized big data for detailed sales reports management honest insights.- Achieved and maintained zero accidents level within region on monthly / yearly per-head basis (weighted) – H&S Standards.- Conducted qualitative analysis for formulating and enforcing account strategy with smart marketing objectives for new product development opportunities.- Differentiated customers and channels implementing customized shopper profiles.

Saudi Arabia

• Assessed marketing opportunities, target markets in the assigned area and oversaw intelligence gathering on clients and competitors while generating leads for possible sales & following-up sales activity• Successfully managed 100 Van sales route across the region including 4 Branch Manager and 12 Supervisors with overall accountability of achieving sales and distribution by appropriate road map/journey planning• Managed distribution network through implementation of strategic business plans/policies, ensuring company growth, targeting maximum profitability and cost effectiveness• Established annual/ quarterly objectives focusing on improving efficiency and expansion of the company’s business and individual distributor targets and meeting/exceeding the daily/ weekly/ monthly sales targets• Led the execution of identification of business and brand building ideas in KSA, designed and ran various monthly schemes in market for enhancing sales volume and launched and ensured the placement and visibility of products• Established all sales administration procedures to ensure appropriate implementation of policies as well as to support the sales team in their effort to accomplish the sales target• Coordinated and followed-up with the Store House Manager to ensure that adequate inventory stock of products is maintained for the region in order to meet the needs of the customer• Analyzed market share trends, competitor’s activity, distribution gaps, IMS data, and shipment data while compared business results to agreed plans and recommending actions• Managed POS development and deployment to deliver optimum display as well as POS and brand supporting materials to the markets

Postgraduate Degree, Human Resources Management And Services, 84% Distinction

Postgraduate Degree, Finance And Financial Management Services, 78% Distinction.

Postgraduate Degree, Logistics, Materials, And Supply Chain Management, 80%

Master'S Degree, Marketing, 74%

Post Graduate Diploma In Business Management, Specialized Sales, Merchandising And Marketing Operations, 68%

Bachelor Of Commerce - Bcom, Business/Commerce, General