As a passionate Digital Marketing Associate, I specialize in crafting and executing data-driven marketing strategies that drive brand awareness and engagement. With a strong foundation in SEO, social media management, and content creation, I bring a creative yet analytical approach to digital campaigns. My experience spans across various platforms, where I've successfully increased traffic, optimized conversion rates, and delivered measurable results.I thrive in dynamic environments and am committed to staying ahead of industry trends to ensure that marketing efforts are always innovative and impactful. Whether collaborating with teams or working independently, my goal is to connect brands with their target audience in meaningful and engaging ways.Let’s connect and explore how I can contribute to your digital marketing success!

As a seasoned procurement and category management professional with over seven years of experience, I currently serve as the Category Procurement Lead at Zepto, overseeing the Pan-India procurement operations for the Processed Food category. My role involves managing the supply chain and inventory for top brands such as ITC Limited, Kellogg's, Balaji, Yoga Bar, and Cornitos, where I have consistently maintained product instock levels above 90% across distribution centers nationwide, significantly enhancing customer satisfaction and retention.Key responsibility. •Category Growth: Drive the growth of the Processed Food category across the country by implementing effective strategies and tactics.•Brand Relationships: Foster strong relationships with brand partners, ensuring alignment with our goals and objectives.•Supply Performance: Monitor and manage overall supply performance, focusing on fill rates, in-transit stock, lead times, and delivery time TAT's.•Supplier Development: Lead all aspects of supplier development, ensuring consistent quality and performance.•Supply Chain Management: Manage supply chain issues, optimize inventory control at warehouses and dark stores, and ensure product availability.•Supplier Management: Identify, develop, and manage suppliers within my category, ensuring quality and performance.•Purchase Order Management: Oversee the timely release of purchase orders (POs) to maintain stock levels aligned with demand and forecasts.•Sourcing Strategies: Develop and implement sourcing strategies to enhance category profitability and product quality.•Innovation: Run experiments to challenge assumptions and improve processes.

As the E-commerce Inventory and Business Intelligence Assistant team leader, I have successfully managed a team of 10 members responsible for stock and inventory management across multiple marketplaces. My experience spans various e-commerce platforms, including Amazon, Walmart, Houzz, eBay, Newegg, Wish, Sears, and Amazon International.Key responsibilities.•Demand forecasting and maintaining optimal inventory levels.•Coordinating with vendors and internal teams for efficient stock updates and order processing.•Implementing process improvements to reduce manual work.•Conducting inventory audits, monitoring performance, and building strong vendor relationships.•Delivering monthly reports and dashboards to stakeholders.•Optimizing key business metrics, such as sales, profitability, and returns.•Analyzed data for insights and Buy-Box targets.•Developed and presented monthly reports and dashboards.•Monitored key metrics: sales, profitability, and returns.•Conducted vendor analysis, pricing assessments, and SKU optimizations.•Collaborated for operational efficiency with vendors.•Optimized handling time for quick shipments.•Led business development, vendor relationships, and promotions.