• Develop, manage, and execute marketing campaigns using the Eloqua platform for Cisco's Marketing Unit - AMER Region• Manage a team of seven and work closely with other marketing teams to ensure error free completion of the projects• Monitor team member's workload to ensure 100% SLA based on current volumes and future demand• Work with Cisco to develop an always-on, engagement-triggered nurture campaigns to better reach web visitors at their place in the buying cycle

• Owned all tactical activity in the Eloqua system in support of business unit campaign activity including; segmentation, campaign planning and activation, email creation, nurturing activity etc• Developed and collected input briefs from client business units to create, manage, activate and report on Eloqua campaigns to maximize client value and contribute to overall success criteria; implement reviews and make process improvements• Collaborated with relevant business unit marketing… Show more • Owned all tactical activity in the Eloqua system in support of business unit campaign activity including; segmentation, campaign planning and activation, email creation, nurturing activity etc• Developed and collected input briefs from client business units to create, manage, activate and report on Eloqua campaigns to maximize client value and contribute to overall success criteria; implement reviews and make process improvements• Collaborated with relevant business unit marketing team members and other stakeholders to understand their unique goals, objectives and challenges • Provided guidance that’s in-line digital best practices and brand alignment.• Worked closely with team members to manage all digital assets for the business unit including across all digital platforms• Balanced multiple concurrent assignments with shifting priorities across a shared resource pool in a fast-paced and high-volume environment• Reviewed and analyzed the data related to campaign performance and present results to illustrate insights and enable decision-making Show less

• As a Campaign Specialists worked with Campaign Managers to develop the strategy around the use of marketing automation platforms to execute campaigns in market at scale using company standards and industry best practices for Dell Client• Cloning of the campaigns from Sales Force to Eloqua• Managed daily production, execution, optimization, and reporting of B2B and B2C email marketing campaigns• Managed the implementation of all forms to ensure proper tracking, integration and… Show more • As a Campaign Specialists worked with Campaign Managers to develop the strategy around the use of marketing automation platforms to execute campaigns in market at scale using company standards and industry best practices for Dell Client• Cloning of the campaigns from Sales Force to Eloqua• Managed daily production, execution, optimization, and reporting of B2B and B2C email marketing campaigns• Managed the implementation of all forms to ensure proper tracking, integration and data quality• Created and managed reporting and performance measurement to continually optimize report templates, email content, and campaigns/nurturing stream frameworks.• Worked on data segmentation filters, groups, and distribution lists for campaigns• Analyzed key performance metrics to provide insight and direction to marketing teams• Provided detailed reporting and analysis and apply learnings in order to increase overall performance of campaigns and nurturing programs Show less

• Worked with internal teams to gather requirements, translate business needs into technical execution for nurture campaigns: including trigger and other types of email programs• Developed and executed marketing campaigns via Eloqua - activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc• Managed email process - content, messaging, and segmentation, and list management for maximum… Show more • Worked with internal teams to gather requirements, translate business needs into technical execution for nurture campaigns: including trigger and other types of email programs• Developed and executed marketing campaigns via Eloqua - activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc• Managed email process - content, messaging, and segmentation, and list management for maximum revenue and profitability• Skilled in defining the web marketing strategy by tracking performance of past campaigns and using the analysis to obtain inputs for future campaigns• Possess good skills in tools and languages like HTML5, CSS3, JavaScript, Eloqua, Adobe Photoshop• Created landing pages and E-Mail templates in-line with the customer’s requirements by using approved Oracle templates, marketing kits, and images for Oracle premium products• Involved in Creating Campaigns for NA, EMEA, APAC, LAD regions based on the requirement and managing it. • Worked to implement all defined strategies with a team of 4 that helped in successfully completing 500+ campaigns over a period of nearly 2 and half years Show less