Sage Baker

Sage Baker Email and Phone Number

Associate Professor of Practice @ Texas State University
Austin, TX, US
Sage Baker's Location
Austin, Texas, United States, United States
Sage Baker's Contact Details

Sage Baker personal email

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Sage Baker phone numbers

About Sage Baker

Creative, resourceful, curious strategic planner, consultant and research partner. Experienced in designing, analyzing and synthesizing primary and secondary research to answer questions, solve problems and identify opportunities. After several years as an agency planner, I worked to develop GSD&M Idea City's dedicated secondary research department. This internal team supported all agency departments and accounts. My years in advertising in various capacities allows me to look at challenges and opportunities from many perspectives. As a consultant and partner I provide a diverse skill set, a relentless curiosity and a collaborative nature.Specialties: Strategic planning and consulting. Planning and consulting services can include anything from new product launches, product or brand positioning to messaging foundation, creative exploratory and development, concept exploratory. Strategic project management: designing, managing and executing primary research, including moderation of groups or interviews. Secondary research; competitive and trend analysis.

Sage Baker's Current Company Details
Texas State University

Texas State University

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Associate Professor of Practice
Austin, TX, US
Website:
txst.edu
Employees:
9341
Sage Baker Work Experience Details
  • Texas State University
    Associate Professor Of Practice
    Texas State University
    Austin, Tx, Us
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  • Texas State University
    Lecturer - School Of Journalism And Mass Communication
    Texas State University
    Austin, Tx, Us
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  • Texas State University
    Lecturer - School Of Journalism And Mass Communication
    Texas State University Jan 2023 - Present
    Lead and support upper-level students in developing a creative thinking mindset over the course of a semester. Guide students in developing a practice to cultivate big creative ideas that are grounded in strategic thinking and solve problems.
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  • Sage Baker Consulting
    Principal Owner - Specializing In Qualitative Research, Planning And Strategy
    Sage Baker Consulting Oct 2007 - Present
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  • Gsd&M'S Idea City
    Manager, Library And Secondary Research
    Gsd&M'S Idea City Jan 2006 - Oct 2007
    Developed and managed GSD&M's secondary research group which served all agency departments and agency clients. Managed and negotiated all secondary research contracts. The group handled everything from competitive get smarts to analysis and application of consumer trends. Our mission was to use all the tools and resources possible to create actionable insights for agency teams and clients.
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  • Gsd&M'S Idea City
    Planner And Information Specialist
    Gsd&M'S Idea City Mar 1997 - Dec 2005
    Worked as a strategic planner and information specialist at GSD&M. In a strategic planning role worked on SBC/AT&T and on other agency accounts such as Walmart Southwest Airlines, United Healthcare, BMW, Chili's, AARP among others. In 2001-2002 began creating a new role within the agency; one specializing in secondary research to support planning and ultimately other agency departments.
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Sage Baker Skills

Creative Strategy Strategy Advertising Consumer Behaviour Integrated Marketing Brand Development Digital Marketing Digital Strategy Marketing Research Interactive Marketing Creative Direction Customer Insight Strategic Planning Market Research Positioning Online Advertising Brand Architecture Interactive Advertising Digital Media Mobile Marketing Content Strategy Brand Management Consumer Insight Interaction Design Brand Awareness

Sage Baker Education Details

Frequently Asked Questions about Sage Baker

What company does Sage Baker work for?

Sage Baker works for Texas State University

What is Sage Baker's role at the current company?

Sage Baker's current role is Associate Professor of Practice.

What is Sage Baker's email address?

Sage Baker's email address is sa****@****ing.com

What is Sage Baker's direct phone number?

Sage Baker's direct phone number is (212)-742*****

What schools did Sage Baker attend?

Sage Baker attended Texas State University, Santa Clara University, Ursuline Academy - Dallas.

What skills is Sage Baker known for?

Sage Baker has skills like Creative Strategy, Strategy, Advertising, Consumer Behaviour, Integrated Marketing, Brand Development, Digital Marketing, Digital Strategy, Marketing Research, Interactive Marketing, Creative Direction, Customer Insight.

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