Webmaster & Digital Communications Coordinator
· Originally hired as a Research Associate to synthesize functionalized liposomes, biofunctionalized/surface enhanced fluorescent nanoparticles, and to create lateral flow assays· Over time as the company pivoted from primarily SBIR work to primarily D2C work, a new website was needed; created the new site, which eventually became my primary responsibility· Took the company from having 8K pageviews per month and nominal ecommerce revenue to 110K+ pageviews per month and $700K per year in D2C revenue through Shopify· Responsible for redesigns over the years to keep up with modern trends in design and UX, for managing 600+ SKUs and 400+ pages, and for maintaining our high organic search rankings· Started our eblast program, took over social media accounts, and started producing videos for YouTube· Took over all graphic design work, including but not limited to website graphics, email graphics, trade show booths, brochures and flyers, product protocols, client presentations, and diagrams for bids and proposals; also responsible for style guidelines and maintaining brand consistency throughout the company· Previously responsible for keeping our 30+ international distributors’ websites updated and supporting their marketing efforts, including running training webinars