Product Marketing Analyst
CurrentAs a part of the role my main objective is to create awareness and generate leads through content catering to the B2B SaaS crowd, specific to O2C. During my initial days as an FTE, I was part of the campaign management team which included the creation of landing pages for webinars as well as carousel content pieces for LinkedIn. My role also included video creation based on existing content in order to optimize it. After this, I was part of the customer validation track, which focused on creating new case studies and blogs based on existing customers and their experience with the product, to be published on the website. During this time, I was responsible for revamping older case studies for updates, and also conducting interviews with different clients and stakeholders, including Uber and Mondelez, to get their insights and stories for new content. My role also diversified into video creation for said customer success stories. This included updating and creating 40+ customer success stories and testimonies in the case study format to be uploaded on the website. Currently I work in the experiential team, in which my role revolves around the creation of presentations and content pieces including blogs, webinars and abstracts for events targeting EMEA and NA markets.I've been tasked with the onboarding, training and selection of 70+ interns for the Marketing and Sales teams.