1. Developed a Unified Data Schema by integrating app data from CleverTap and web data from GA4, enabling seamless monitoring of customer behavior across both platforms. This integration improved behavior analytics accuracy by 20%, providing deeper insights into user interactions.2. Analyzed customer behavior trends and demographics using CleverTap and PySpark, strategically placing games for B2B clients on the app during festive seasons. These efforts led to a 25% increase in user engagement during the campaign. The insights were later applied to B2C products, driving a 12% boost in user activity.

1. Led multiple strategic marketing campaigns, resulting in a 30% increase in CTR aligning with key business objectives.2. Built and optimized multiple ETL pipelines, transforming raw data into actionable insights, supporting both business and data science teams in developing predictive models. These pipelines saved costs by centralizing data, reducing redundancy, and eliminating the need for multiple teams to build their own tables.3. Designed and implemented real-time dashboards to monitor campaign performance, enabling fine-tuning that improved CTR by an additional 3%.

1. API Development and Deployment:Spearheaded the design, development, and deployment of production-grade APIs on Azure, ensuring seamless end-to-end implementation.Leveraged Azure's robust cloud infrastructure to build scalable and secure API solutions.2. Advanced Logging System:Developed an advanced log parser. This tool efficiently processes application logs and integrates them into Azure Data Explorer (ADX).This logging system enhances our ability to analyze and troubleshoot, ensuring high performance and reliability of our applications.3. Data Modelling and Deployment:Led the development and deployment of various models that cater to the diverse business needs.These models have significantly contributed to optimizing operations and driving business growth through data-driven strategies.