The Market Development Team serves to advance AMCHAM's mission to enhance the U.S.-Korea business alliance through developing opportunities in new markets.Sue spearheads collaborative actions to assist U.S. SMEs and startups entering and succeeding in the Korean market. In addition, she supports Korean companies entering and succeeding in the U.S. market. Sue maintains close relations with a wide range of U.S. and Korean stakeholders, actively engaging in growth strategies and management for business development and optimization solutions. She facilitates partnership identification and sponsor support through cross-functional communications for continued leadership and commitment to business empowerment.

Leading American Business Center (ABC) program to facilitate Korean Market Development of U.S. SMEsEnabling Partnership Development to make Korea the regional HQ of APAC

Born2global Centre is the main Korean government agency under the Ministry of Science and ICT, pioneering Multilateral Development Bank (MDB) partnerships and Joint Venture initiatives to advance the global deep tech ecosystem.

Largest, longest-running international women’s organization in KoreaLiaising between organizations and media/broadcast outlets to strengthen community awareness, charities, and international development through relationship-building & digital/social media marketing

Authorized 750+ events, community events of 1000+ total attendees, and accounts of 3 communication channels - on nights/weekends as needed - collaborating with hosts, agencies, and organizations to ensure excellent host experience, solid relationships, and maximum impact Edited the English version of the Korean Startup Ecosystem Forum White Paper that highlights South Korea's entrepreneurial standings, analyzes past data, and forecasts future trends especially in the tech/mobile industries Increased brand awareness by identifying marketing initiatives and analytics to reach 1600+ international members and 32% female ratio, both benchmarked by other co-working spaces around KoreaCreated a diverse community for and of entrepreneurs, investors, VCs, and partners by launching pivotal networking initiatives/presentations that strengthen public relations and founding Korea's first startup entertainment channel "Startup Bbasooni TV" with 61K+ reachEstablished strategic Site Visitation and Host Education systems to address event urgencies and inquiries in achieving first-contact resolution as part of crisis management, maximizing satisfaction, and effective communication

Korea's premier English-language stationDelivered domestic and foreign breaking news, translated Korean news to English, interviewed politicians, businessmen, and officials, and reported on weather/trafficPresented as the main host/MC at international forums, representing Korea as the cultural ambassador and championing healthy public relationsEdited original news and show scripts by briefing through local, international news sources/media and contacting authorities of respective fields