Sai Adithya Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

India

India

- Leading Sports Partnerships & Entertainment partnerships (South) for Twitter in India. - Closely worked with the biggest TV & OTT networks, publishers, Sports associations, creators and creator networks to bring best content on to platform to monetize and innovate with content. - Part of content strategy team in IN to aid audience growth as part of an ambitious Global Participation project. - Launched the first Twitter Community outside the US market for #CricketTwitter. -… Show more - Leading Sports Partnerships & Entertainment partnerships (South) for Twitter in India. - Closely worked with the biggest TV & OTT networks, publishers, Sports associations, creators and creator networks to bring best content on to platform to monetize and innovate with content. - Part of content strategy team in IN to aid audience growth as part of an ambitious Global Participation project. - Launched the first Twitter Community outside the US market for #CricketTwitter. - Worked closely with product, marketing and other cross functional teams to innovate and leverage partner content to aid audience growth and increase business. - Winner - Twitter Hackathon APAC Show less

Mumbai, Maharashtra, India

Built digital assets and content strategy of Star Sports network in regional languages. (Tamil, Telugu and Kannada). A first for a sports network in the country. First Indian Sports brand to innovate in regional language content on Twitter & Instagram for IPL 2020. Featured as a case study on the platform. Integrated digital innovations into live programming to aid the network's business goals while multiplying reach and engagement for all social handles. Generated >200% engagement… Show more Built digital assets and content strategy of Star Sports network in regional languages. (Tamil, Telugu and Kannada). A first for a sports network in the country. First Indian Sports brand to innovate in regional language content on Twitter & Instagram for IPL 2020. Featured as a case study on the platform. Integrated digital innovations into live programming to aid the network's business goals while multiplying reach and engagement for all social handles. Generated >200% engagement growth across platformsSigned a music rights deal at zero cost to company for licensing music for marquee cricket events on networkEnabled partner marketing opportunities for the brand across social handles. Show less

Mumbai, Maharashtra, India

Mumbai Area, India

Set up Standards and Practices processes for sports channels in Indian regional languages. (Tamil, Telugu, Bangla and Kannada) and increased contractual compliance by 2xLed a team of six and managed day to day compliance and brand safety of all content (TV, Marketing and social media) across Cricket, Kabaddi and Football

Mumbai Area, India

- Responsible for developing end-to-end digital media solutions for Media, finance, FMCG clients; - Created monetizable communities around passion areas for brands like art, music & comedy

Bengaluru Area, India

Concept selling - Generate revenue by selling innovative usage of print, events to brands across verticals End to End IP Creation - Creating sellable music IPs offline and online. Including artist tie-ups, brand partnerships and event delivery. Content Strategy - Build digital assets and content strategy to drive engagement on social media. Contributing Writer - For interviews and OP-eds around Indian and global music. Interviewed some of the top musicians across genres from across… Show more Concept selling - Generate revenue by selling innovative usage of print, events to brands across verticals End to End IP Creation - Creating sellable music IPs offline and online. Including artist tie-ups, brand partnerships and event delivery. Content Strategy - Build digital assets and content strategy to drive engagement on social media. Contributing Writer - For interviews and OP-eds around Indian and global music. Interviewed some of the top musicians across genres from across music. Show less

Cochin Area, India

Ad sales- Generate sales across the Kerala market for a host of Real Image Media Technology supported theaters. Built a pipeline of over 25 agencies and clients across the market and generated business to the tune of USD 500K + Year on Year

Chennai Area, India

Bachelor Of Engineering (Be), Mechanical Engineering

Activities and Societies: SAE - Bachelors in Mechanical Engineering with a first class valuation - Treasurer, Mechanical engineers.

Education record