Saida Kazimova Email & Phone Number

Currently Acting Product Owner of the squadAs a newly established Value-Added Services (VAS) squad within our bank, our primary focus is on creating and delivering new, innovative services that drive value for our customers and and the bank. Our team is dedicated to identifying and leveraging opportunities to enhance the customer experience, while also maximizing profitability and growth for the organization. With a strong emphasis on collaboration, strategic thinking, and agile execution, we are committed to achieving measurable results and making a positive impact on the bank's bottom line.

- Responsible for Bakcell's Retention stream- Comprehensive data analysis of subscriber base and prediction of subscribers' behavior, revealing behavior trends and building effective segmentation models. Making data supported suggestions in order to adapt Product and Service portfolio of the company for achieving profitable and customer oriented set of offerings.

- Successfully implemented CVM solution using SAS Automation 6.5: including pre-live processes, UAT, post-live campaign management. - Managed manual and automated campaigns based on the customer profile and behavior- Product owner of Retention & Upsell through Telesales channels- Measured results of manual & automated campaigns and monitored success rate. Analyzed the reasons and offered possible solutions for better results- Prepared targeted lead list and tailored offers for churn prevention campaigns on bimonthly basis

Samsung IT & Mobile

- Create new products/campaigns and assign them as the next best offers to various segments of subscribers depending on the customer profile- Prepare monthly analysis of Targeted Marketing Campaigns for pre-campaign and post-campaign period - Assist in development of targeted marketing functional structure from the conceptual and technical sides in order to plan, implement, launch and complete segmented offers to market via easy approval and accessible technical tools - Present campaign post analysis to management with take away and next steps - Process the data and interpret to the necessary format for analysis - Initiate and take part in the implementation of data mining and campaign management projects

- Develop marketing strategies aligned with the brand strategy, plan and implement promo activities and track ongoing ones- Act as the key liaison and single point of contact between product development and buyers, constant negotiations with partners as well as sales team- Forecast and track company’s sales results- POSM materials - Cultivate programs that ensure products sell in-storeBrand portfolio: Nivea, Gauss, Biosphera, Cook, Basis and etc.

Project Aladdin is a French multi-faceted cultural initiative launched in March 2009 under the patronage of UNESCO with the aim of countering Holocaust denial and all forms of racism and intolerance, while promoting intercultural dialogue. The project was initiated by the Fondation pour la Mémoire de la Shoah.

Mba, Business Analytics

Bachelor'S Degree, Management

Education record