Performed comprehensive analysis of financial statements and market research for a local cosmetics company, identifying liquidity risks and spearheading business transformation strategies to successfully launch exports to the middle-east through e-commerce platforms

• Set-up a small export business, maintaining a relationship with a Chinese supplier of electric skateboards and distributing and selling them in the UK through a customized Shopify platform with annual revenue in excess of $50k• Implemented SEO and social media marketing strategies for product listings, driving a 45% organic traffic increase within 4 months. Simultaneously, integrated CRM software, boosting repeat purchases by 28% and elevating customer satisfaction scores

- Managed a consumer electronics brand portfolio with an annual turnover in excess of £10m across EU5 countries- Provided strategic advice to clients on a day-to-day basis successfully identifying opportunities for increasing conversion throughout the e-commerce value chain resulting in 68% growth YoY

• Developing a brand emissions rating framework for an exciting new startup aiming to give consumers a better idea of their impact on the environment by efficiently and automatically tracking carbon footprint• Involved in development of the app both on the product front-end side and back-end app algorithm

• Introduction to financial modelling• Financial analysis using excel functions such as VLOOKUP and SWITCH to determine correct averages of KSE company stock prices and examine effect on price by right share/dividend provision.• Proposal and due diligence for a 5-star hotel in Karachi• Undertook research into power sector of Pakistan to advise on upcoming privatisation bid of government CCGPL power plant• Compiled, updated and analysed consumption and efficiency data for a private power plant as part of a financial feasibility study• Advised on Akhuwat foundation business plan to go from a microfinance institution to an Islamic microfinance bank fulfilling necessary licencing and regulation requirements • Analysing state bank circulars to find any updates to licensing policy for branchless banking

• Conducted research on complex legal issues, preparing responses to various queries raised by clients • Drafted and reviewed various legal documents under the supervision of a senior lawyer at the firm

• Assisted with logistical planning of promotional events bringing the FIFA World Cup to Pakistan for the first time• Advised on social media marketing and promotional strategy through brand management

• Worked on and presented extensive secondary & tertiary research on a specific stock (PIBTL) and its future earnings potential to clients• Assisted in client outreach meetings, giving presentations of investment proposals

• Shadowed fund managers dealing with clients and conducting research on investment opportunities• Researched and vetted investment opportunities as an understudy