Saiful Alam Email & Phone Number

Provided leadership to commodities, general merchandise and private label business teams with vision, strategy & execution plans to support Shwapno growing business and position as # 1 retail chain in Bangladesh. Equipped the teams with skills and continuous mentorship to help them convert daily initiatives into measurable impacts in revenue, footfall and profitability at operational level. Spearheaded new ventures including Shwapno’s ecommerce and private label businesses, while also overseeing auxiliary functions such as inventory management to minimize expenses and non-inventory procurement to support expansion. • Led commodities division with 1080MN+ annual business. Generated 45% top line and 60% bottom line growth in 2012. Increased gross margin by more than 3% at category level • General merchandise gross profit value grew by 38% and gross margin % by 4% at category level• 400 + SKU launched under Shwapno private label across 40 product types• Additional margin from private label business improved company level gross margin% by 0.20%• Shwapno private label Soybean oil secured around 20% of relevant category share in 1 year time• Oversaw and strengthened the entire supply chain of Shwapno to ensure sustainable monthly business with more than 10,000 active SKU in 2011 – 2015 period • Achieved annual savings of around BDT 20MN through source diversification, negotiation, advance purchase, bulk deal, credit term renegotiation and fund management during the same period• Complete negotiation for engagement of 2 international partners, from USA and India for successful implementation and adoption of BI SAS and ecommerce platform in Shwapno• Reduced the AMC with American software company - resulted in saving of USD 38,000 per year• Reduction in stock loss from 4.9% to 0.40% as % of sales in 6 years’ time

Dhaka, Bangladesh

• Managed and directed team in growing sales to around 3 fold, from BDT 200MN in 2005 to BDT 550MN in 2011• Led B2B sales and commercial team for achieving 100% target business on wide range RMG accessories and achieving commercial goals• Developed and maintained relationships with more than 50 key B2B customer accounts• Implemented formal reporting system for both sales and marketing team• Coordinated sales, commercial and factory for smooth supply chain and managing the business under customs bond supervision • Guided commercial team for managing relationships and working with Customs, EPB, BOI, Banks, other regulatory and trade bodies • Contributed actively in team restructuring, motivation and cost rationalization • Implemented software for sales order, P/I preparation and customer accounts management

Dhaka, Bangladesh

• Led the team in achieving 100% sales target of paper, chemicals and minilabs to B2B customers• Developed and implemented strategies for selling key items and digital minilab systems• Managed relationship and worked with principal for annual lifting target and product promotions• Converted 9 OM labs to KEX labs in 2004• Developed & maintained relationships with 120 KEX labs and 5 wholesale customers

Dhaka, Bangladesh

• Managed designated category business through portfolio planning, new product introduction, supply chain planning, control and promotion • Recognized as merchandiser of the year in 2002 for achieving category targets • Key member in introduction of 2 global shoe brands – Hush Puppies and Reebok in Bata Bangladesh

Dhaka, Bangladesh

• Accountable for handling 100% industrial and other quantitative market research projects• Delivered the key responsibility by handling clients and taking care of relevant proposal writing, quantitative tool development, analysis, report writing and presentation

Dhaka, Bangladesh

• Pursued 100% volume business in designated area in Chittagong• Managed and oversaw distributor business through working with its team• Maintained trade relations with customers and surveyed market to capture trade insights for developing brand and trade promotion strategies