Saiful Alam Email & Phone Number

• Provided leadership to commodities, general merchandise and private label business teams with vision, strategy & execution plans to support Shwapno growing business and position as # 1 retail chain in Bangladesh..
• Led commodities division with 1080MN+ annual business. Generated 45% top line and 60% bottom line growth in 2012. Increased gross margin by more than 3% at category level
• General merchandise gross profit value grew by 38% and gross margin % by 4% at category level
• 400 + SKU launched under Shwapno private label across 40 product types
• Additional margin from private label business improved company level gross margin% by 0.20%
• Shwapno private label Soybean oil secured around 20% of relevant category share in 1 year time

Dhaka, Bangladesh

• Managed and directed team in growing sales to around 3 fold, from BDT 200MN in 2005 to BDT 550MN in 2011
• Led B2B sales and commercial team for achieving 100% target business on wide range RMG accessories and achieving commercial goals
• Developed and maintained relationships with more than 50 key B2B customer accounts
• Implemented formal reporting system for both sales and marketing team
• Coordinated sales, commercial and factory for smooth supply chain and managing the business under customs bond supervision
• Guided commercial team for managing relationships and working with Customs, EPB, BOI, Banks, other regulatory and trade bodies

Dhaka, Bangladesh

• Led the team in achieving 100% sales target of paper, chemicals and minilabs to B2B customers
• Developed and implemented strategies for selling key items and digital minilab systems
• Managed relationship and worked with principal for annual lifting target and product promotions
• Converted 9 OM labs to KEX labs in 2004
• Developed & maintained relationships with 120 KEX labs and 5 wholesale customers

Dhaka, Bangladesh

• Managed designated category business through portfolio planning, new product introduction, supply chain planning, control and promotion
• Recognized as merchandiser of the year in 2002 for achieving category targets
• Key member in introduction of 2 global shoe brands – Hush Puppies and Reebok in Bata Bangladesh

Dhaka, Bangladesh

• Accountable for handling 100% industrial and other quantitative market research projects
• Delivered the key responsibility by handling clients and taking care of relevant proposal writing, quantitative tool development, analysis, report writing and presentation

Dhaka, Bangladesh

• Pursued 100% volume business in designated area in Chittagong
• Managed and oversaw distributor business through working with its team
• Maintained trade relations with customers and surveyed market to capture trade insights for developing brand and trade promotion strategies