Sai C Email & Phone Number

Bengaluru South, Karnataka, In

 Orchestrated and optimized monthly digital marketing budgets across the world - USA, UK and India, totaling INR 2 crore (approximately $240,000), maximizing ROI across diverse platforms, including Facebook, AdWords, YouTube, and LinkedIn Directed a high-performing team of four digital marketing professionals, fostering a collaborative environment focused on achieving strategic objectives and exceeding key performance indicators Achieved a 33% reduction in Customer Acquisition Cost (CAC) within six months, lowering it from 55k to 37k INR Enhanced Google search performance, securing a 35% increase in conversions alongside a 47% decrease in Cost Per Acquisition (CPA) Successfully revitalized 2 underperforming products, transforming them into profit contributors

Mumbai, Maharashtra, In

 Managed and optimized monthly budgets totalling INR 1.5 Cr./month ($180k/month), maximizing ROI across Facebook, AdWords, YouTube, LinkedIn, and Affiliate networks Directed a proficient team of 11, comprising 4 in-house experts and 7 agency professionals, fostering a collaborative environment to drive performance excellence Spearheaded marketing efforts responsible for a remarkable 70% of the company's revenue, showcasing exceptional strategic acumen and market insight Engineered a ground-breaking strategy that slashed Customer Acquisition Cost (CAC) by an impressive 58% within a span of 5 months, demonstrating unparalleled efficiency and cost-effectiveness Catalyzed a substantial 60% surge in lead volumes, leveraging innovative tactics and data-driven methodologies to capture untapped market potential Developed a framework to empower the Data Analytics team in identifying anomalies and pinpointing potential causes, facilitating the seamless transfer of accurate data points from CRM to campaigns for optimization purposes

Bengaluru North, Karnataka, In

 Orchestrated a dynamic team of 5 professionals, blending in-house expertise with the strategic support of 3 agency personnel Drove multi-platform campaigns across Facebook, Adwords, YouTube, LinkedIn, and Affiliate networks, amplifying brand presence and engagement to new heights Successfully managed a monthly budget of INR 1 Cr. (equivalent to $120k) across multiple platforms, including Facebook, Adwords, YouTube, LinkedIn, and Affiliate networks Led a team of 5 professionals, consisting of 2 in-house members and 3 agency personnel, ensuring effective coordination and execution of marketing strategies Played a pivotal role in driving 30% of the company's total revenue through strategic management of advertising campaigns Established and optimized an efficient affiliate network, resulting in a 1.5X increase in leads while reducing budgets by 30% Developed a customized SMS & IVR model to enhance touchpoints within the lead funnel, leading to a notable 24% improvement in lead quality Identified and capitalized on new revenue generation channels, unlocking a potential annual revenue of INR 1 Cr with no additional investment required

Mumbai, Maharashtra, In

 Oversaw E-commerce campaigns for premier fashion clothing and accessory brands in India, managing a staggering budget of INR 25 Cr./month ($3Mn), driving significant ROI and brand visibility Led key strategic initiatives for the entire OMD group in India, driving innovative thinking and persuasive brand presentations, enhancing market visibility and attracting new clients Directed large-scale product launch campaigns in automotive (Mahindra and Toyota), jewellery (Tanishq), and beverage segments (Heineken and KF), as well as iconic fashion brands (Van Heusen and Fastrack), achieving unparalleled market penetration and consumer engagement Progressed from being a team member to assuming the role of team lead, overseeing the complete media budget for the South region Transitioned from a team member to a dynamic team lead, overseeing the entire South regional media budget, optimizing resources and maximizing campaign effectiveness, resulting in enhanced regional market dominance Managed a diverse team of 5 professionals, fostering collaboration and driving excellence in performance, leading to streamlined operations and surpassing project objectives Strategically managed multiple platforms including Facebook, Adwords, YouTube, LinkedIn, Media buying, and Affiliate networks, ensuring seamless integration and comprehensive market coverage, resulting in heightened brand visibility and customer engagement

Bangalore, Karnataka, In

 Developed and execute comprehensive digital media plans tailored to Real Estate and Healthcare clients, leveraging platforms such as Google AdWords, Facebook Ads, and other relevant digital channels Conduct thorough market research and analysis to identify target audiences, industry trends, and competitor strategies, utilizing insights to optimize campaign performance and ROI Collaborate closely with clients and internal teams to understand business objectives, marketing goals, and budget allocations, translating requirements into effective digital media strategies and campaigns Monitor campaign performance metrics, analyse data, and generate actionable insights to continuously refine and optimize digital media strategies, ensuring maximum reach, engagement, and conversion for clients in the Real Estate and Healthcare sectors

Ms Ramiah Institute Of Management

Master Of Business Administration (Mba), Marketing

Bachelor Of Computer Applications