Sai C

Sai C Email and Phone Number

11 years of Performance / Digital marketing. Able to reduce CAC by 40-60% in the last 3 companies consistently across google adwords, Facebook ads, LinkedIn and affiliates. Experienced in USA, MEA and India markets. @ Cuemath
Sai C's Location
Bengaluru, Karnataka, India, India
Sai C's Contact Details

Sai C personal email

About Sai C

🚀 Passionate and results-driven Digital Marketing Leader with over a decade of experience transforming businesses through innovative strategies and measurable outcomes. 📈🎯 As a Senior Digital Marketing Manager at Emeritus Pvt. Ltd., I spearheaded a dynamic team, managing substantial budgets and platforms like Facebook, Adwords, YouTube, and LinkedIn. Within a short span, I achieved 67% reduction in Customer Acquisition Cost (CAC) and boosted Google search conversions by 35%, propelling revenue growth.💡 At HeroVired Pvt. Ltd., I held the pivotal role of Senior Manager in Performance Marketing, orchestrating campaigns across multiple platforms and significantly reducing CAC by an impressive 58% while increasing lead volumes by 60%. 🌟 Prior to this, I served as a Senior Performance Lead at WeWork India Pvt. Ltd., driving revenue and operational excellence. Notably, I established lucrative affiliate networks and implemented innovative strategies resulting in a 1.5X increase in leads with optimized budgets.💼 With a solid foundation in Digital Media Planning from esteemed organizations like DDB Mudra Group and Adjetter Media Pvt. Ltd., I've orchestrated impactful campaigns for renowned brands, leveraging platforms like Facebook, Adwords, and LinkedIn.🎓 With a Post Graduate Diploma in Management from MS Ramiah Institute of Management, I bring a blend of strategic vision, hands-on experience, and a relentless drive for excellence to every endeavor.Let's connect to explore how I can drive transformative growth and deliver exceptional results for your organization. 🌟

Sai C's Current Company Details
Cuemath

Cuemath

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11 years of Performance / Digital marketing. Able to reduce CAC by 40-60% in the last 3 companies consistently across google adwords, Facebook ads, LinkedIn and affiliates. Experienced in USA, MEA and India markets.
Sai C Work Experience Details
  • Cuemath
    Associate Director - Growth Marketing
    Cuemath Mar 2023 - Present
    Bengaluru South, Karnataka, In
     Orchestrated and optimized monthly digital marketing budgets across the world - USA, UK and India, totaling INR 2 crore (approximately $240,000), maximizing ROI across diverse platforms, including Facebook, AdWords, YouTube, and LinkedIn Directed a high-performing team of four digital marketing professionals, fostering a collaborative environment focused on achieving strategic objectives and exceeding key performance indicators Achieved a 33% reduction in Customer Acquisition Cost (CAC) within six months, lowering it from 55k to 37k INR Enhanced Google search performance, securing a 35% increase in conversions alongside a 47% decrease in Cost Per Acquisition (CPA) Successfully revitalized 2 underperforming products, transforming them into profit contributors
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  • Emeritus India
    Senior Manager - Performance Marketing
    Emeritus India Jan 2022 - Feb 2023
    Mumbai, Maharashtra, In
     Managed and optimized monthly budgets totalling INR 1.5 Cr./month ($180k/month), maximizing ROI across Facebook, AdWords, YouTube, LinkedIn, and Affiliate networks Directed a proficient team of 11, comprising 4 in-house experts and 7 agency professionals, fostering a collaborative environment to drive performance excellence Spearheaded marketing efforts responsible for a remarkable 70% of the company's revenue, showcasing exceptional strategic acumen and market insight Engineered a ground-breaking strategy that slashed Customer Acquisition Cost (CAC) by an impressive 58% within a span of 5 months, demonstrating unparalleled efficiency and cost-effectiveness Catalyzed a substantial 60% surge in lead volumes, leveraging innovative tactics and data-driven methodologies to capture untapped market potential Developed a framework to empower the Data Analytics team in identifying anomalies and pinpointing potential causes, facilitating the seamless transfer of accurate data points from CRM to campaigns for optimization purposes
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  • Wework India
    Performance Marketing - Senior Lead
    Wework India Jan 2019 - Nov 2021
    Bengaluru North, Karnataka, In
     Orchestrated a dynamic team of 5 professionals, blending in-house expertise with the strategic support of 3 agency personnel Drove multi-platform campaigns across Facebook, Adwords, YouTube, LinkedIn, and Affiliate networks, amplifying brand presence and engagement to new heights Successfully managed a monthly budget of INR 1 Cr. (equivalent to $120k) across multiple platforms, including Facebook, Adwords, YouTube, LinkedIn, and Affiliate networks Led a team of 5 professionals, consisting of 2 in-house members and 3 agency personnel, ensuring effective coordination and execution of marketing strategies Played a pivotal role in driving 30% of the company's total revenue through strategic management of advertising campaigns Established and optimized an efficient affiliate network, resulting in a 1.5X increase in leads while reducing budgets by 30% Developed a customized SMS & IVR model to enhance touchpoints within the lead funnel, leading to a notable 24% improvement in lead quality Identified and capitalized on new revenue generation channels, unlocking a potential annual revenue of INR 1 Cr with no additional investment required
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  • Ddb Mudra Group
    Digital Media Planner
    Ddb Mudra Group Jun 2015 - Dec 2018
    Mumbai, Maharashtra, In
     Oversaw E-commerce campaigns for premier fashion clothing and accessory brands in India, managing a staggering budget of INR 25 Cr./month ($3Mn), driving significant ROI and brand visibility Led key strategic initiatives for the entire OMD group in India, driving innovative thinking and persuasive brand presentations, enhancing market visibility and attracting new clients Directed large-scale product launch campaigns in automotive (Mahindra and Toyota), jewellery (Tanishq), and beverage segments (Heineken and KF), as well as iconic fashion brands (Van Heusen and Fastrack), achieving unparalleled market penetration and consumer engagement Progressed from being a team member to assuming the role of team lead, overseeing the complete media budget for the South region Transitioned from a team member to a dynamic team lead, overseeing the entire South regional media budget, optimizing resources and maximizing campaign effectiveness, resulting in enhanced regional market dominance Managed a diverse team of 5 professionals, fostering collaboration and driving excellence in performance, leading to streamlined operations and surpassing project objectives Strategically managed multiple platforms including Facebook, Adwords, YouTube, LinkedIn, Media buying, and Affiliate networks, ensuring seamless integration and comprehensive market coverage, resulting in heightened brand visibility and customer engagement
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  • Adjetter Media
    Digital Media Executive
    Adjetter Media Nov 2013 - May 2015
    Bangalore, Karnataka, In
     Developed and execute comprehensive digital media plans tailored to Real Estate and Healthcare clients, leveraging platforms such as Google AdWords, Facebook Ads, and other relevant digital channels Conduct thorough market research and analysis to identify target audiences, industry trends, and competitor strategies, utilizing insights to optimize campaign performance and ROI Collaborate closely with clients and internal teams to understand business objectives, marketing goals, and budget allocations, translating requirements into effective digital media strategies and campaigns Monitor campaign performance metrics, analyse data, and generate actionable insights to continuously refine and optimize digital media strategies, ensuring maximum reach, engagement, and conversion for clients in the Real Estate and Healthcare sectors
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Sai C Skills

Leadership Media Strategy Media Buying Social Media Facebook Marketing Lead Funnel Optimisation Team Management Digital Marketing Advertising B2b Marketing Online Media Buys Seo Media Planning E Commerce Digital Marketing Facebook Online Advertising Microsoft Office Microsoft Word Content Strategy Google Adwords Professional Marketing Social Networking New Business Development Search Engine Marketing Team Handling Performance Marketing Google Analytics Social Media Marketing Creative Direction Sem Teamwork Management Marketing Strategy Twitter Marketing

Sai C Education Details

  • Post Graduate Diploma In Management (Marketing & Operations Management)
    Post Graduate Diploma In Management (Marketing & Operations Management)
    Ms Ramiah Institute Of Management
  • M.S. Ramaiah Institute Of Management
    M.S. Ramaiah Institute Of Management
    Marketing
  • Jntu Ananthapuramu
    Jntu Ananthapuramu
    Bachelor Of Computer Applications

Frequently Asked Questions about Sai C

What company does Sai C work for?

Sai C works for Cuemath

What is Sai C's role at the current company?

Sai C's current role is 11 years of Performance / Digital marketing. Able to reduce CAC by 40-60% in the last 3 companies consistently across google adwords, Facebook ads, LinkedIn and affiliates. Experienced in USA, MEA and India markets..

What is Sai C's email address?

Sai C's email address is sa****@****ail.com

What schools did Sai C attend?

Sai C attended Post Graduate Diploma In Management (Marketing & Operations Management), M.s. Ramaiah Institute Of Management, Jntu Ananthapuramu.

What skills is Sai C known for?

Sai C has skills like Leadership, Media Strategy, Media Buying, Social Media, Facebook Marketing, Lead Funnel Optimisation, Team Management, Digital Marketing, Advertising, B2b Marketing, Online Media Buys, Seo.

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