Manager ( Strategic Analysis And Business Improvement)
CurrentConduct comprehensive market research and analysis to identify trends, opportunities, and competitive insights in the e-commerce industry, informing strategic decision-making and marketing initiatives.Analyze customer data, including demographics, purchase behavior, and lifetime value, to segment audiences and personalize marketing campaigns, driving engagement, conversion, and retention.Conducted comprehensive data analysis using SQL, Excel, and Tableau to extract insights and inform strategic decision-making.Identify upsell and cross-sell opportunities within existing client accounts, driving revenue growth and maximizing client lifetime value.Monitor and analyze key performance indicators (KPIs) and metrics related to client accounts, such as sales performance, order fulfillment, and customer satisfaction, to identify trends and insights.