• Increased nationwide annual sales of candies with a growth rate of 65% FY 2018-19 by successfully executing ATL/BTL campaigns, ensured product availability at stores, provided excellent customer service to our distributors, and via strategic sales planning.• Helped Trade Marketing Manager in planning competitive Trade Offers resulting in 50% sales' growth in the Multan region (Pakistan), which resolves expiration issues.• Improved weekly nationwide goal tracking and timely payment completion from distributors.• Planned forecast on a monthly basis with effective communication between sales and supply chain, resulted in resolving demand/supply and shortages issues.• Ran successful Scoial Media campaigns on Facebook and Youtube resulted in 1100% increase in page followers within an year.

Successfully relaunched Jelly Brand named Jello Bello by following:• Devised a two-year marketing plan for 'Jello Bello' through in-depth market research, competitor and SWOT analysis.• Prepared annual budget and sales forecast FY 2015-16 for Jello Bello Portfolio.• Ensured brand acceptance through ATL and BTL campaigns. Worked on brand nationwide brand visibility via TVC, POS, flyers, giveaways, exhibitions, store signage and billboards.• Increased in-store product placement from 10,000 to 15,000 stores for Karachi region in 2016.• Nationwide increase in sales up to 80% within two years of brand relaunch.

•Worked on brand activation for Pfizer's "Ponstan tablet".•Developed marketing plan with strategies for further improvement.•Input for the print media campaign.•Conducted on-site visits to retail stores across Karachi to gather data for competitive analysis and market research.•Analyzed the problems in the market related to the sale of Ponstan tablets then presented to CEO with suggestions and recommendations.