Manage P&L, operational workflows, and customer service. Direct on market entry, pricing, target consumers, channel selection, digital presence and improvement, and sustainability. Supervise fulfillment logistics, including third-party marketplace integration. > Provide strategic planning, forecasting, P&L ownership, financial planning, and technical roadmap development.> Collaborated with technical sock designers and fashion designers to develop innovative initial product lines, conducting rigorous testing and creating USPs that differentiated the brand from competitors. Consistently generated new product ideas to enhance retention and drive repeat revenue.Sourcing and structuring deals for compression sock manufacturers in multiple countries.> Maximize customer acquisition and retention marketing strategies and investments and deliver financial results; Reduce CAC, increase customer LTV, and increase conversions.> Develop and launch weekly and monthly dashboards containing key eComm and marketing KPIs for the owner. > Managed a comprehensive network of external vendors, including 3PL providers, legal counsel, product testing labs, designers, manufacturers, shipping agents, and CPA partners. Ensured timely service delivery, cost optimization, and compliance with quality standards.

As a Partner at XenoPsi Ventures, I spearhead new product development and launch initiatives. My expertise lies in strategic business planning, finance, product development, go-to-market execution, and building robust external partnerships.> Conceptualize and launch innovative product lines. Strategize product ideas, analyze market viability, create compelling business cases, and collaborate with internal teams for thorough vetting.> Drive product development and sourcing. Identify and onboard manufacturers, ensuring quality and alignment with brand vision.> Develop and execute go-to-market strategies. Create comprehensive marketing plans targeting the right audience segments.> Build and manage external partnerships - foster relationships with key partners to optimize product distribution and marketing efforts.> Evaluate technological solutions. Assess technology leads and engage freelance designers and marketers to enhance product and brand experiences.

As a strategic leader with expertise in HR, finance, and operations, I played a pivotal role in XenoPsi Ventures' growth. I spearheaded the HR function, attracting top talent across 16 countries for diverse roles, fostering a thriving remote work environment, and contributing to significant cost savings. I also led the company's expansion, driving advancements in operations, technology, and market reach while ensuring sustained financial performance through EBITA margin improvement strategies and cost-effective initiatives.> Built a high-performing HR team responsible for successful recruitment, employee development, and fostering a positive company culture.> Cultivated a thriving remote work environment, enabling seamless operations and high employee engagement.> Led the company's expansion strategy, achieving significant growth across operations, technology, and market reach.> Implemented cost-effective strategies and improved EBITA margins, contributing to sustained financial performance.> Mentored high-potential talent, preparing them for leadership roles within the company.

Led a high-performing team of 20+ programmers, including front-end developers, back-end developers, and creative designers, successfully managing projects, hiring, and training talent. Championed the adoption of cutting-edge technologies, enabling our team to achieve previously considered limitations in front-end development, ultimately delivering impactful solutions for renowned brands.

Delivered comprehensive web design solutions, including user interface design, usability improvements, and quality assurance. Collaborated with clients from initial consultation to project completion, ensuring their artistic vision was translated into functional and user-friendly websites using xHTML, CSS, and Dynamicweb (Danish CMS).

Led the development of impactful web solutions for government and corporate clients, guiding a team of talented creatives and programmers. Conceptualized the redesign of a major corporation's official website, transforming it into a dynamic platform that embodied their vision and enhanced user experience.

Successfully delivered high-impact web solutions for global clients, adhering to their demanding design standards and creative needs. Demonstrated strong teamwork and individual execution skills while utilizing Dynamicweb (Danish CMS) to deliver timely results in a fast-paced and competitive environment.

Owned the company's brand narrative, managing its message across all communication channels. Led cross-functional projects encompassing strategic planning, copywriting, graphic design, interaction design, PR, and corporate communications.