Leading brand strategy and creative initiatives to enhance market presence and visibility. Driving integrated marketing campaigns and stakeholder engagement to foster investor interest and startup growth. Spearheading content and thought leadership strategies to position IAN as a premier investment network.

As the Founder & Chief Oven Officer of House Of Pie, I spearheaded all aspects of business operations and strategic planning, leading a successful venture in the culinary industry. During my tenure, I oversaw the establishment and growth of House Of Pie as a prominent brand in Delhi, IndiaHighlights:• Pioneered the concept of artisanal cakes, pies and baked goods, catering to both B2B and retail markets• Developed comprehensive business and strategic plans, driving entrepreneurship and fostering innovation within the company• Cultivated a strong online presence through strategic use of social media, notably on Instagram (@houseofpiie), to engage with customers and build brand loyalty• Demonstrated expertise in business-to-business (B2B) relationships, forging partnerships and collaborations to expand House Of Pie's reach and distribution network https://www.instagram.com/houseofpiie/

Responsible for developing & executing marketing & brand-building strategies for 2 product SKU's, i.e. Belgian Lager and Wit Beer in Delhi-NCR, including but not limited to:• Experiential marketing• Brand visual and content strategy • Social media strategy & Overseeing agencies • Brand partnerships, collaborations and all sponsorship opportunities • Content Strategy & Social Media integration;• Key account management & Horeca • Sales & vendor management (negotiations with agencies and other third party organizers (online & offline)• Influencer marketing & PR

• BTL strategy development and execution of all and on ground campaigns, for Maruti Suzuki NEXA and Suzuki Motorcycles.• New product launches in sync with market research • Key point of contact between the client marketing teams & agency creative team for all content and design and managed the brand on ad-film sets, print shoots with brand endorsers, press junkets and press conferences.Key integrations - Auto Expo 2018, YouTube Fan Fest 2018, IIFA awards planning and execution.

• We would take ideas from inception through partnership and launch in a way that sets a new precedent for marketing partnerships and keeps the brand at the forefront of consumer attention and innovation.• Managed projects by developing comprehensive event plans, inclusive of schedules, key milestones and deliverables to help achieve core business goals.Client servicing, Key account management, Event strategy & Special events, Large format events.Ideation & Strategy | Creative & Content Strategy | Event Strategy & Execution | Production & Client Management | Social Media Management | Brand Amplification

• PR Manger for Bacardi India Pvt. Ltd. & Bacardi NH7 Weekender 2014, Pan India – Bacardi India’s flagship experiential property.• Successfully launched Bacardi Superior, Limon & Apple in Nepal, 2015. • Media relations & Content strategy for annual Bacardi properties such as BACARDI Legacy Cocktail Competition, The Dewarist's and hygiene industry stories and cocktail recipes.• PR & Media relations for India's leading E-commerce company, Jabong.com. Overseeing PR functions for branded properties such as The Jabong Online Fashion week, New collection launches, designer associations and activations, and other monthly Events.

• Helped build brand awareness for the Fashion & Lifestyle e-retailer, Yebhi.com. • Part of the core team to launch India's first outdoor obstacle course run, Devil's Circuit in 2013.• Launch of Fashion & Lifestyle store - Loom Mool, backed by the Self Employed Women's Association of India. • Managed PR and Communications for Spice Global - Mobility and Zee Entertainment.