Ensure streamlined internal and external communications. Develop and implement a sustainable communications strategy to promote programs and advocate for economic and social equalityCoordinate and produce written and visual/multimedia content for newsletter, website, social media, policy advocacy campaigns. Maintain a library of photos, videos, stories, etcDevelop communication processes, including social media and editorial calendar. Manage website, social media channels, and CRM. Establish internal & external stakeholder relationships. Manage logistics of events/research conveningEnsure that external materials created are accurate, translated/interpreted, user friendly, and reflective of the organization's missionCoordinate the planning, preparation, and deadlines of grant proposals and reports. Collaborate with program staff to track grant deliverables Process contracts and invoices with organizational partners and independent contractorsSupervise interns and volunteers. Manage/recruit vendorsReview, update and monitor policies and procedures to ensure effective and efficient functioning

Maintain website, social media channels, blogs, newsletter, brand identity, and establish communication plan. Ensure quality and consistencyPlan and execute digital campaigns for Annual Appeal, Giving Tuesday, Mother's Day, and more. Respond to online conversations, track metrics, and grow audience engagementAssist in the production of marketing materials while serving as liaison to creative agencyAct as a thought partner on communications messaging and strategyMaintain and develop training materials, standard operating procedures, and user guides

Create content for the website, social media channels, e-newsletters, blogs, flyers, and acknowledgement lettersPlan and implement a successful community event annually, including managing community partners, and volunteers Process donations and generate donor acknowledgment letters, and reconcile donation reportsNurture relationships with existing donorsPlan and manage logistics of annual campaign and other mailings, including running database reports and doing mail mergesUpdate and maintain donor database and generate reports in NeonCRM

Lead development of social media strategy and campaigns to drive brand awareness, engagement and traffic to social media pages and websiteBuild social media content calendar. Plan and post organic content, graphics and manage brand promotionsMonitor conversations around organic and paid content and maintain active engagement with new and existing leads through creative communications strategyIdentify influencers and establish key relationships to develop campaigns, newsletter and website contentAnalyze performance of social posts and campaigns using Facebook Insights. Oversee website traffic and use Google Analytics data to suggest ways to increase presence and capture leadsResearch online events and identify opportunities for business development and community engagement

Develop social media and community outreach strategies to align with business goals of Fair Trade CampaignsManage social media platforms and work with marketing & PR team to achieve goals and ensure brand consistencyAssist with ideation and implementation of Social Media Communications Plan.Write blogs, tweets, Facebook updates and engage with followers/partners and answer questions where appropriate.Perform research to find articles, stories and resources that is relevant to the audience Manage social media partnerships with other not-for-profit organisations and track analyticsContribute to website redesign project in various ways.

Be a community moderator, copywriter and blogger for all social media platformsCreate and monitor digital marketing campaign via Salsa CRM to engage with potential audience and run A/B testsCreate email blast, online petitions and donation pages and manage email deliverabilityRemodel monthly social media reporting to increase focus on actionable metrics. Communicate key findings to teamsMonitor SEO and social media trends. Undertake workshops and projects on building a strong communication strategy

Client management & Campaign development for companies like Samsung, Pearson, MasterCard, Boeing, Whirlpool and KitchenAid. I also developed campaigns with a focus on the business of healthcare and life sciences, including health systems and health technology.My core responsibilities:Plan, execute PR strategies for clients to address global issues, balance competing PR needs and promote company missionWork directly with clients to engage media, social influencers and partners through targeted storytelling. Establish and maintain relationships with stakeholders, community members, customers and engage with them through targeted storytelling Organize industry events, new product launches and product review program, key announcement events Develop corporate and product messaging, including press releases and media presentations. Write and edit in-house journals, corporate brochures, authored articles and FAQs Serve as day-to-day client liaison and develop the monthly, quarterly and annual PR report/reviewRespond to phone and web inquiries regarding clients’ services and engage with customers and vendors through targeted storytellingMedia Relations: Maintain good contacts with editors/ journalists and secure high-profile coverage of clients’ activities. Top placements in The Times of India, Hindustan Times, Business Standard, Economic Times etc.Explore media opportunities, draft and persuasively pitch for authored articles, case studies and product placements Schedule media interviews, answer queries from journalists, individuals and organizationsMonitor and analyze media coverage, then draw conclusions from it

Scripting and editingWrite compelling scripts for the anchors and incorporate precise and interesting graphic elements to enable the news to hold interest of the viewerProduce and edit multiple breaking news stories and bulletins with strong visual elements. Conduct edits using video editing software- Incite and AxioWork closely with editors, reporters, assignment desk personnel and line producers to ensure technically flawless newscastsProgramming and ProductionConceptualize and produce the award winning talk show ‘On the Couch with Koel’Communicate and liaison with celebrities ranging from politics, sports and entertainment and booked the guest for the show Set up and supervise the shoot for the show and ensure complete production of the showDevelop, produce and script series of one-hour special programs and documentaries