Jasmine Salazar Email & Phone Number

Edmonton, Alberta, Canada

Edmonton, Alberta, Canada

• Led the advertising and external communications for multiple employer-sponsored programs while navigating various budgets, timelines, stakeholders, and organizational complexities.
• Produced various communications collateral that amplified the organization’s story of impact and highlight the value of partnership that inspire and connect with internal and external stakeholders.
• Provided strategic guidance and support on internal and external communications across all internal departments to ensure exceptional, clear communication.
• Ensured brand adherence on all external communications and established key messages, templates and streamlined processes for consistency.

Edmonton, Alberta, Canada

• Led the advertising and external communications for multiple employer-sponsored programs while navigating various budgets, timelines, stakeholders, and organizational complexities.
• Produced various communications collateral that amplified the organization’s story of impact and highlight the value of partnership that inspire and connect with internal and external stakeholders.
• Provided strategic guidance and support on internal and external communications across all internal departments to ensure exceptional, clear communication.
• Ensured brand adherence on all external communications and established key messages, templates and streamlined processes for consistency.

Edmonton, Canada Area

• Managed Homeward Trust’s media relations activities: responded to incoming media inquiries; prepared media monitoring reports for senior management; produced successful media pitches and press releases; provided media.
• Produced various internal and external communication materials to increase awareness of the plans and priorities in Edmonton to end and prevent homelessness through feature stories, annual reports, guides, community.
• Led the creation and development of a sector-wide glossary, intended to establish standardization and consistency across the housing and homelessness sector.
• Established the organization’s first internal communications strategy to raise awareness of key priorities, events and build collaborative opportunities with other departments.
• Supported the development and execution of major organization events and campaigns, and maintained relationships with key media personalities, community agencies, and government leaders for partnership and.

Edmonton, Canada Area

• Created marketing materials to enhance the company’s brand and increase awareness about events, festivals, fundraisers, and workshops through press releases, media advisories, program brochures, newsletters.
• Led the company’s media relations activities: pitched news opportunities to local, provincial, and national media outlets; responded to media inquiries; and produced media releases.
• Provided strategic counsel and communications support to senior management on topics of crisis management, stakeholder and employee engagement, and campaign development.
• Developed and implemented a social media strategy to increase visibility and promotion. Created engaging posts for Mile Zero’s social media platforms including Facebook, Twitter, Instagram

Edmonton, Canada Area

• Pitched and wrote newsworthy stories that were relevant to the publication’s readership on multiple topics including fashion and style, arts and culture, food, and city.
• Conducted interviews with persons of interests, transcribed interviews and converted information to stimulating online and print content.
• Worked with graphic designers and post-production team members and other specialists to produce captivating and successful features.
• Consistently met and exceeded deadlines for articles, ensuring plenty of time for editors and proofreaders.