Michael Lorusso is an accomplished senior level Sales and Marketing executive with a demonstrated 20 year track record of success in marketing, direct sales, securing strategic alliances and management of multi-million dollar information technology projects for Fortune 1000 clients.Beginning his career in development and delivery of business applications, Mr. Lorusso’s comprehensive knowledge of system development and project management methodologies allow him to excel in building industry best practices, growing and maintaining client relationships, understanding complex business process and capturing business development opportunities.Leveraging his more than 18 years in the Information Technology (IT) sector, Mr. Lorusso is currently a principal with Sales Optimizer as well as a Lead Client Partner and master trainer in the advanced selling programs of Sales Optimizer with advanced Salesforce® certifications. Responsibilities included leading client engagements, developing sales process, prototyping and deploying the next generation sales and deal-development capabilities that leverage the Sales Optimizer Performance Apps and Methodology built on the Salesforce® platform.Prior to joining Sales Optimizer, LLC, Mr. Lorusso has held a wide range of Sales, Marketing and Management positions in the IT sector, including Major Account Sales Vice President, with overall responsibility for developing teams and growing business in the tri-state market place. Mr. Lorusso is also a seasoned Program and Project Manager, leading the delivery of several multi-million dollar opportunities for the Fortune 1000.