Salina Jane Vanderhorn Email & Phone Number

Toronto, Ontario, Canada

Reporting directly to the Creative Director, leading and inspiring a team of 7 graphic designers. In conjunction with the Creative Director, ensure delivery of brand and promotional programs focused on interpreting brand direction, project objectives and strategy. Art direction and partnership in concept development for all print and digital creative marketing initiatives, including catalogs, collateral materials, advertising and signage, website, videos, digital display and social channels. Collaborate and art direct photography for all marketing collateral. Work closely with key stakeholders across the business acting as partner for creative and strategy solutions. Act as integral art partner for editorial strategy, development, packaging and delivery across all channels (HOLTS magazines in print and online, Holts Muse, Holts Men, video, website content and informational brand pieces). Art direction and design of all HOLTS magazine upfront editorial pages. Art direction and overseeing of design of Holts Muse and Holts Men editorial.

Worked directly with stakeholders across the business to design various brand, content and marketing initiatives across all channels and media, maintaining a strong consistent omnichannel look and feel. Provided creative and innovative solutions to support Holt Renfrew’s market leadership. Worked closely with Production and Web team to optimize workflow efficiencies with innovative solutions. Assisted in strategizing and packaging content, art directed blog posts and oversaw design for holtsmuse.

Responsible for coordination and art direction of off-figure photography and assisted in art direction of on-figure photography. Integral designer of the interactive iPad magazine and solely redesigned the interactive iPad magazine into mobile. Spearheaded art direction of videos. Booked talent including models, photographers, videographers, stylists, hair & makeup. Was highly involved in digital, web, and social media strategy and contributed to digital research and development, consistently contributing creative ideas for the brand. Organized and maintained production, file structures and the art interns.

Responsible for design and art direction of marketing and advertorial material. Integral designer of the interactive magazine. Spearheaded art direction of videos. Responsible for both digital and print production and managing art interns. Contributed on-figure art direction with Creative Director and solely art directed for off-figure.

Graphic Design Advanced Diploma, With Honors

Creative Writing

Creative Non-Fiction: Introduction

Creative Writing Through Reading