Salla Eklund Email & Phone Number

Helsinki Area, Finland

Helsinki

Vice President for Brand ManagementBrändijohtaja Atria SuomiKey tasks:- Leader of brand team of four marketing professionals; two Marketing Managers, two marketing specialists- Brand management at Atria Finland- Strategic brand planning- Driver of Marketing management networksMain responsibilities: - Responsible of value creation for brands,- Development of brand managements tools- Improvement of Brand KPI's- Budget responsibility of all Marketing investments and costsMember of Commercial boardMember of Marketing and product development boardMember of Communication board

CONSUMER GOODS DIVISIONDaily consumer goods, cosmetics, leisureKey tasks:- Manage the Team of 5 Marketing communication professionals- Responsibility of Brand and Marketing Management - Improvement of Category and Brand growth - Management of commercial process- Development of Marketing management tools- Management of the innovation and product development- Management of concept development for brands- Member of Commercial Management Board - Member of Division Management Board

Helsinki

CONSUMER GOODS DIVISIONDaily consumer goods, cosmeticsKey tasks:- Improvement of Category and Brand growth - Management of commercial process- Development of Marketing management tools- Management of the innovation and product development- Management of concept development for brands- Member of commercial management Board

Non-Beer Alcoholic BeveragesKey tasks:- Manage the Non-Beer Marketing Team of 5 professionals- Overall Category responsibility for Ciders and Long Drinks - Innovation and Product Development programs and Concept Development- Development of Category and Brand Strategies and Commercial Plans- Member of the Sinebrychoff Marketing Management Board- Member of the Sinebrychoff Commercial Management Board

Trade MarketingKey tasks:- Manage the Trade Marketing Team of 6 professionals- Overall responsibility of Trade Marketing Activities for all Sinebrychoff Brands in all Channels- Development of Brand Visibility in sales channels and in POP- Strong Implementation of Brand Plans and Commercial plans- Member of the Sinebrychoff Marketing Management Board- Member of the Sinebrychoff Commercial Management Board

Category planningKey tasks:- Development of the Category Planning Process and Documentation- Development of Sinebrychoff's Commercial Planning Process- Responsibility of Portfolio Study

Karhu BeerKey tasks:- Overall responsibility of Brand Development for Market Leader in Beers - Brand Planning, Implementation and follow-up- Development of Brand Communication and Advertising, Package Development and Designs- Development of targeted Brand KPI's- Responsible for Brand P&L - Responsible for Marketing Budget

Golden Cap CidersLong DrinksBattery Energy DrinkHyvää Päivää -Healthy DrinkKey tasks:- Overall responsibility of Brand Development - Brand Planning, Implementation and follow-up- Management of Product Development- Development of Brand Communication and Advertising- Package Development and Designs- Development of targeted Brand KPI's- Responsible for Brand P&L - Responsible for Marketing Budgets

Järjestön Hallitusosaaja Jho

Women Leaders Programme, Naisjohtajien Mentorointiohjelma Iv

Qualification In Business Management - Johtamisen Erikoisammattitutkinto

Mba, Management

MBA

Brand Building

Branding Positioning Brands and Marketing Strategy Insight, Market Research & Innovation Advertising

Education record

Education record