Salla Eklund Email and Phone Number
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Marketing professional with strong leadership skills and broad Experience in Marketing Management, Category and Brand Management and Portfolio Development. Strong focus on Business Development. Interested in Digitalization and Future trends. MBA studies focused on Management and Brand Strategy Implementation.Specialties: Commercial processes, Category and Brand Strategies, Category Growth Drivers, Brand Roles in Portfolio, Segmentation, Consumer Insights, Marketing Research, Brand Communication and Advertising, Package Development, Package Designs, Trade Marketing, Sponsorships, FMCG.
Lantmännen Unibake
View- Website:
- lantmannen-unibake.com
- Employees:
- 1225
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Marketing And Innovation DirectorLantmännen Unibake Nov 2022 - Present
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Marketing Director, FinlandLantmännen Unibake Feb 2019 - Oct 2022Helsinki Area, Finland
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Vice Chairman Of The BoardSuomen Voimisteluliitto - Finnish Gymnastics Federation Jan 2023 - Present -
Member Of The BoardSuomen Voimisteluliitto - Finnish Gymnastics Federation Jan 2021 - Present
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MentorHelsingin Ekonomit May 2022 - Present -
Vice President, Brand ManagementAtria Plc May 2017 - Feb 2019HelsinkiVice President for Brand ManagementBrändijohtaja Atria SuomiKey tasks:- Leader of brand team of four marketing professionals; two Marketing Managers, two marketing specialists- Brand management at Atria Finland- Strategic brand planning- Driver of Marketing management networksMain responsibilities: - Responsible of value creation for brands,- Development of brand managements tools- Improvement of Brand KPI's- Budget responsibility of all Marketing investments and costsMember of Commercial boardMember of Marketing and product development boardMember of Communication board -
Marketing DirectorBerner May 2015 - Apr 2017CONSUMER GOODS DIVISIONDaily consumer goods, cosmetics, leisureKey tasks:- Manage the Team of 5 Marketing communication professionals- Responsibility of Brand and Marketing Management - Improvement of Category and Brand growth - Management of commercial process- Development of Marketing management tools- Management of the innovation and product development- Management of concept development for brands- Member of Commercial Management Board - Member of Division Management Board -
Brand DirectorBerner Apr 2014 - May 2015HelsinkiCONSUMER GOODS DIVISIONDaily consumer goods, cosmeticsKey tasks:- Improvement of Category and Brand growth - Management of commercial process- Development of Marketing management tools- Management of the innovation and product development- Management of concept development for brands- Member of commercial management Board
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Marketing ManagerSinebrychoff Oct 2011 - Apr 2014Non-Beer Alcoholic BeveragesKey tasks:- Manage the Non-Beer Marketing Team of 5 professionals- Overall Category responsibility for Ciders and Long Drinks - Innovation and Product Development programs and Concept Development- Development of Category and Brand Strategies and Commercial Plans- Member of the Sinebrychoff Marketing Management Board- Member of the Sinebrychoff Commercial Management Board -
Marketing ManagerSinebrychoff Dec 2010 - Oct 2011Trade MarketingKey tasks:- Manage the Trade Marketing Team of 6 professionals- Overall responsibility of Trade Marketing Activities for all Sinebrychoff Brands in all Channels- Development of Brand Visibility in sales channels and in POP- Strong Implementation of Brand Plans and Commercial plans- Member of the Sinebrychoff Marketing Management Board- Member of the Sinebrychoff Commercial Management Board
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Senior Brand ManagerSinebrychoff Aug 2010 - Dec 2010Category planningKey tasks:- Development of the Category Planning Process and Documentation- Development of Sinebrychoff's Commercial Planning Process- Responsibility of Portfolio Study
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Senior Brand ManagerSinebrychoff Feb 2006 - Jul 2007Karhu BeerKey tasks:- Overall responsibility of Brand Development for Market Leader in Beers - Brand Planning, Implementation and follow-up- Development of Brand Communication and Advertising, Package Development and Designs- Development of targeted Brand KPI's- Responsible for Brand P&L - Responsible for Marketing Budget
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Brand ManagerSinebrychoff Jan 1999 - Feb 2006Golden Cap CidersLong DrinksBattery Energy DrinkHyvää Päivää -Healthy DrinkKey tasks:- Overall responsibility of Brand Development - Brand Planning, Implementation and follow-up- Management of Product Development- Development of Brand Communication and Advertising- Package Development and Designs- Development of targeted Brand KPI's- Responsible for Brand P&L - Responsible for Marketing Budgets
Salla Eklund Skills
Salla Eklund Education Details
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Tjs OpintokeskusJärjestön Hallitusosaaja Jho -
Keskuskauppakamari (Finland Chamber Of Commerce)Women Leaders Programme, Naisjohtajien Mentorointiohjelma Iv
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Verutum OyQualification In Business Management - Johtamisen Erikoisammattitutkinto
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Management -
Orkla Brand SchoolBrand Building
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Slk
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Syk Helsingin Suomalainen Yhteiskoulu
Frequently Asked Questions about Salla Eklund
What company does Salla Eklund work for?
Salla Eklund works for Lantmännen Unibake
What is Salla Eklund's role at the current company?
Salla Eklund's current role is Marketing and Innovation Director / Board Member.
What is Salla Eklund's email address?
Salla Eklund's email address is sa****@****lho.com
What is Salla Eklund's direct phone number?
Salla Eklund's direct phone number is +35820*****
What schools did Salla Eklund attend?
Salla Eklund attended Tjs Opintokeskus, Keskuskauppakamari (Finland Chamber Of Commerce), Verutum Oy, Jyväskylän Yliopisto, Orkla Brand School, Slk, Syk Helsingin Suomalainen Yhteiskoulu.
What skills is Salla Eklund known for?
Salla Eklund has skills like Customer Insight, Brand Management, Market Research, Integrated Marketing, Marketing Strategy, Trade Marketing, Fmcg, Brand Architecture, Advertising, Packaging, Marketing Management, Brand Development.
Who are Salla Eklund's colleagues?
Salla Eklund's colleagues are Fredrik Larsson, Davor Zidaric, Jeroen Demuydt, Dirk Stalmans, Cristina Bucur, Eddy Clais, Ibrahim Tahir.
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