Salla Häsä Email & Phone Number

Finland

Head of Specialty Care Business Unit for GSK Finland, member of the Finnish Leadership Team.

Finland

Head of Respiratory Business Unit for GSK Finland, member of the Finnish Leadership Team.

Espoo

Head of Private Vaccines Business Unit for GSK Finland, member of the Finnish Leadership Team.

Finland

GSK is a science-led healthcare company that researches, develops and manufactures healthcare products. GSK´s mission is to help people do more, feel better, live longer. With three world-leading businesses -- pharmaceutical medicines, vaccines and consumer healthcare products -- GSK invests in scientific research and discovery to take on some of the world's biggest healthcare challenges.Key Responsibilities:• Managing a wide portfolio of classic & established products • Accountable for prioritization of the brands within the portfolio, and driving the focus and performance • Managing full operational plan and cross-channel strategy for the CEP focus brands including: MCM activities & campaigns, low cost promotion, customer interaction & communication plans, pricing & portfolio optimization decisions• Understanding the market and landscape and proactively seek new opportunities • Working cross-functionally with other teams to ensure decisions and actions support the overall goals and targets of GSK Finland• Managing the budget for CEP portfolio• Working across borders with the cluster and global teams as partners to deliver success• Leading the resources as a direct and matrix manager• Acting as a part of the Commercial Governance Board• Acting as a part of the Finnish Leadership Team

Finland

GSK is a science-led global healthcare company with a mission: we want to help people do more, feel better, live longer. GSK has three world-leading businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products. My main responsibilities include:-Overall responsibility of the urology therapy area business operations and sales -Second line sales leader of the urology team, total of 6 people-Classic and established brand portfolio management including annual brand planning together with the Medical team-Market situation analysis -CoE reporting & cooperation - Developing and executing various marketing projects including digital campaigns and services-Educating and activating the customer facing team to implement promotional campaigns and projects-Organizing and supporting the implementation of high quality promotional GSK events & commercial activities at local congresses or customer meetings-Developing location specific and new tailor-made promotional events, materials and other activities to customer´s needs-Overseeing account place education planning and approval processes -Coordinating the cooperation and contracting with therapy area specific HCOs-Working as a team lead and supervisor for the marketing and sales assistants, total of 7 persons-Member of the commercial governance board

Finland

GSK is a science-led global healthcare company. GSK researches and developes a broad range of innovative products in three primary areas of Pharmaceuticals, Vaccines and Consumer Healthcare. We want to help people to do more, feel better, live longer.My main responsibilities include:-Marketing for portfolio of leading brands in urology and CNS-Annual Brand Planning (non cluster brands) together with TAL & Medical team-Operational Planning (all brands) together with TAL & Medical team-Market analysis & Consensus forecasting (logistics, non cluster brands)-Franchise / CoE reporting & cooperation - Developing and executing various marketing projects including digital campaigns and services-Supporting all other key location specific sales and marketing activities and processes for portfolio brands-Educating and activating the customer facing team to implement promotional campaigns and projects-Organizing and supporting the implementation of high quality promotional GSK events & commercial activities at local congresses or customer meetings-Developing location specific and new tailor-made promotional events, materials and other activities to customer´s needs-Overseeing account place education planning and approval processes -Coordinating the cooperation and contracting with therapy area specific HCOs-Supporting the customer engagement framework for commercial functions-Working as a team lead and supervisor for the marketing and sales assistants, total of 7 persons

Espoo, Finland

GSK is a science-led global healthcare company. GSK researches and developes a broad range of innovative products in three primary areas of Pharmaceuticals, Vaccines and Consumer Healthcare. We want to help people to do more, feel better, live longer. My main responsibilities include:-Marketing for portfolio of leading brands in urology, dermatology and allergy-Supporting the Target Area Lead in activating the customer facing team to implement promotional campaigns and projects-Organizing and supporting the implementation of high quality promotional GSK events & commercial activities at local congresses or customer meetings-Developing location specific and new tailor-made promotional events, materials and other activities to customer´s need-Supporting all other key location specific sales and marketing activities and processes for portfolio brands-Forecasting product demands and ensuring high accuracy in key brands-Supporting the customer engagement framework for for commercial functions

Helsinki Area, Finland

Markkinointiekonomit aims to develop professional skills of the members and act as a medium for marketers to network and exchange experiences. We organize a wide range of topical and interesting events and training for members and students. Follow & join at Facebook | HEKO Markkinointiekonomit

Aalto University, Finland is a new multidisciplinary science and art community in the fields of science and technology, business and economics, and art and design. The University is founded on Finnish strengths, and its goal is to become one of the world's top universities. At Aalto University there are 20 000 students, approx. 80 000 alumni as well as a staff of 5 000 of which 370 are professors.Responsibilities:- The strategic development and organizing of Aalto University’s international alumni relations, as well as taking care of international donor and corporate relations.- Working closely with university’s internal and external interest groups building sustainable partnerships beneficial to all parties.- International relations and pr that aim to further Aalto University’s strategic goals to be an institution that is internationally recognized for the impact of its science, art, and learning. - Broad international communication strategies, marketing campaign creations and multichannel implementations.- International events, building of networks and international programmes for interest groups.- Developing and creating new services and practices.- Building and developing the unit’s streering group.

Helsinki University of Technology (TKK) was the second-oldest university in Finland, and the leading university for technology and architecture. TKK offered internationally highly recognized B.Sc., M.Sc., MBA, Ph.D. and Dr. degree programs and was located in the Otaniemi area which is a unique concentration of high technology and research expertise. Since 2010, Helsinki University of Technology has been a part of Aalto University.Responsibilities:- Managing and developing alumni relations at TKK- Development of the alumni-student mentoring program- Coordinating of the overall marketing communications to over 12 000 members through various channels- Organizing events and developing service platforms for cooperation - Managing the CRM-program/alumni-database and extranet- Working as a team leader for the alumni staff and providing leadership to the day-to-day operations- Reporting to the unit leader for overal results and budjet- Backgroud analysis and support for the execution of the university fundraising

Responsibilities:- Sustaining the CRM-program/alumni-database- Assisting with the organization of alumni events, reunions, seminars and happenings- Designing marketing communications materials- Planning, coordinating and providing content to alumni relations’ web pages- Networking and interest group cooperation, internal and external

Responsibilities:- Planning, organizing and marketing career and recruitment events- Developing career services at TKK- Designing marketing communications materials- Prospecting, contacting and selling services to companies- Administrative support and maintenance duties

Smart Contact was the largest contact center operator in Finland, offering sales outsourcing services to B2C and B2B corporations in Finland. Services included e.g. product and solution sales, research, lead generation, meeting bookings. In 2006 turnover was around 15m€ with roughly 300 employees.I worked at Smart Contact as a sales negotiator responsible for electricity contract comparison deals at Vaihtovirta and selling cell phone plans. Other responsiblities:- The building and development of sales scripts - Development of the operative functionality of key accounts together with the account executiveParticipation in the development of the business unit- Project-based reporting

Master Of Science, Economics (Ktm), International Marketing

Major: International Marketing Minor: Management and Organizations Masters Thesis (Fall 2006): Building Strong Brands with Sponsorship.

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