Sally Dalton Email & Phone Number

Chelmsford, GB

• I lead the strategic communications across the organisation for our key stakeholder audiences: National Governing Bodies of sport, partners and staff, working closely with the media and external affairs teams.
• I am responsible for ensuring that stakeholders understand, support and help deliver UK Sport’s strategic plan for Olympic and Paralympic sport and have developed a strategic communications plan to achieve this.
• I have led UK Sport’s engagement plans for the Tokyo 2020/21 Summer Games, Beijing 2022 Winter Games and am currently leading the engagement plans for the Paris 2024 Games to ensure UK Sport leverages the Games to.
• I train the Communications and Engagement team in a strategic planning approach to ensure we deliver communications support for the organisation is rooted in insight, is measurable and meets our objectives.
• I led research into the barriers to and opportunities for public engagement with Olympic and Paralympic sports and athletes in collaboration with the British Olympic Association and British Paralympic Association.

London, England Metropolitan Area

I led a team delivering partnership projects and helped develop organisational and partnership strategy.

London, United Kingdom

I led the team and strategy to raise awareness of mental health amongst football fans, as part of Mind’s charity and commercial partnership with the EFL. Funding for the partnership stopped due to coronavirus in Sept 2020

I use my extensive marketing experience from the FMCG sector, combined with a Masters in Sport Development and Management, practical experience running a sports club and Insight work at Women in Sport to offer insight and marketing consultancy to sports organisations. I have worked with England Hockey, England Boxing and Women In Sport.

London

Work here has included scoping, conducting & analysing qualitative and quantitative research into the barriers and facilitators into women's progress to senior management positions within the sport sector (Maternity Cover)

Role: Consultant and Brand and Marketing lead Work included a project for England Hockey looking at the current introductory offer of hockey to school children & its potential to convert pupils into hockey club members with clear recommendations on how to improve trial and conversion.A further project scoped, marketed and tested a club member satisfaction.

• On the marketing senior leadership team, I was responsible for international and national marketing strategies to grow a variety of the UK’s leading soft drinks brands through product development, innovation.
• I led research in the U.S. to re-develop and re-position Fruit Shoot (the UK’s number 1 children’s drink brand) and Robinsons squash (the UK’s number 1 squash) to meet U.S consumer needs as well as commercial targets.

I developed the 3-year Innovation strategy for Robinsons squash including leading the launch of the no. 1 business priority product (retail value: £75m) co-ordinating marketing, sales and operations.

• I transformed the health of the Tango brand from a position of 30% decline, low budget and no resource or internal confidence to 10% growth via the development of a new strategy, internal belief and customer support.

Masters, Sports Policy, Business And Management, Distinction

Includes a dissertation which involved primary research into junior hockey participation increases

Bachelor Of Commerce - Bcom, Business/Commerce, General