Sally Ginsburg Email & Phone Number

Washington, District Of Columbia, United States

Served as the lead marketing, communications, and media relations strategist for HBI’s workforce development programs (625 programs nationally). Focused on driving audience engagement and elevating HBI’s mission and brand.

District Of Columbia, United States

• Strategized and executed marketing campaigns for university-wide cultural, traditional, and educational events engaging various GW constituents.
• Established and supported strategic partnerships with GW schools, departments, institutes, and student organizations to drive ticket sales for special events and foster institutional culture on campus.
• Developed a strategic plan for GW’s Events Department to identify goals, streamline daily operations and enhance business solutions.
• Created marketing collateral for signature events, managed events pages on the GW website, and drafted memos on behalf of senior leadership and the GW University President.
• Composed original content for GW’s digital platforms and managed marketing projects for GW departments.

901 G St NW, Washington DC 20001

• Developed and executed innovative programs, events and media campaigns attracting new library visitors and supporters.
• Directed digital strategy for social media marketing, website, and email campaigns.
• Coordinated PR and advertising campaigns targeting prospective donors and new audiences for library programs.
• Wrote direct mail, email and e-newsletter communication to board members, donors, partners, and library patrons.
• Cultivated and maintained strategic partnerships to enhance the library’s profile and services.
• Conducted and published interviews with a variety of library users to further storytelling and fundraising initiatives.

901 G Street NW, Washington DC 20001

• Assisted in planning, supporting, and implementing a comprehensive public awareness campaign to promote early childhood literacy throughout the District, focusing on underserved neighborhoods.
• Developed and implemented children’s programs and events in partnership with local government agencies, non-profit organizations, and local businesses and media outlets.
• Informed creative direction for campaign messaging and ads based on findings from focus groups.
• Drafted and edited copy for promotional and informational campaign materials.
• Established and managed grassroots marketing strategy, including a speakers bureau program.

150 East 42nd Street, New York, NY 10017

• Strategized and executed multi-media, national marketing campaigns for iconic global clients (i.e., Macy’s, Diageo).
• Collaborated with digital and print vendors on the development and roll out of brand initiatives.
• Prepared and delivered client presentations providing media plan recommendations.
• Analyzed and interpreted consumer data and developed insights to inform ad placement strategy.
• Composed and published articles for Carat Insider, an international weekly e-newsletter.

Master Of Arts - Ma, Media And Strategic Communication

Bachelor Of Arts (Ba), Communication And Media Studies