Sally Williams Email and Phone Number

Tired of the same old agency bullsh*t? So were we. That's why 17 years ago, our founder Sara Salter, went from in-house client to strategic and creative agency founder. In my new position as GM together we are building an agency powered by marketers for marketers. We know how brands grow and we know how to resurrect ailing brands that struggle to be distinctive and successful. We create strategy that underpins and activates every touchpoint of a brand. From visual identity to campaigns (social, in store, digital, above the line). We work smarter - not harder. Commercially minded and brand centric. We give marketing teams enthusiasm, spirit and determination brands need. We're very driven by an approach that allows us to geek off over the science whilst tapping into some good old fashion gut feel based on years of experience. We embrace speed to market over perfection and maximising the knowledge and skills that comes from a partnership with super smart people. Commercial success is the goal.

Responsible for delivering the overall vision for Saltmine, by ensuring the business is operationally set up to deliver against the strategic plan and budget expectations. Advocating for and developing talent, and ensuring Saltmine is delivering solutions efficiently for all of our clients.

Responsible for the operational management across 3 companies. Property and strata management, legal and contracts, HR, IT/computer system, tax/BAS, budgeting and financial management.

Returned after maternity leave to a job share (part time) role. Co-led development of business plan for Mother Energy in 2010. Co-led strategic development of NPD funnel within emerging segments in the energy category. Led development and implementation of both ATL and BTL programs for Mother Energy in 2009.

Key brand lead in the development and implementation of new product, Coca-Cola Zero into the Australian marketplace in 2006. Led development and implementation of business plan for Coke TM for years 2007 & 2008. Led key marketing projects for Diet Coke and PowerAde with cross functional teams in 2005 and 2006.

As ABM assisted SBM with implementation of marketing plans for Uncle Tobys Healthwise and Oats. Directly responsible for NPD projects including launch of new Oat projects.Promoted from ABM to BM in May 2003 to manage the hot segments. Responsible for strategic development and implementation of marketing plans for the total hot segment.Promoted from BM to SBM to manage the Country Cup soup business.

Assisted in the management and sponsorship of events including Uncle Tobys Super Series 1997, 1998, 1999, Sydney Olympic sponsorship and program 2000, various tennis event sponsorships and high profile swimming athletes.