Sally Brown

Sally Brown Email and Phone Number

Comms Strategist @ Archetype
United Kingdom
Sally Brown's Location
United Kingdom, United Kingdom
Sally Brown's Contact Details

Sally Brown personal email

n/a
About Sally Brown

OBJECTIVE -> STRATEGY -> TACTICSA decade of experience working on integrated campaigns with both start-ups and global brands. My main interest is in planning and executing comms programmes with clear objectives; killer, data-driven insights; a logical strategy informed by those objectives and insights; and tactics that bring the strategy to life with originality and flair. I have led both nimble, reactive PR programmes on a shoestring budget, and pan-European network coordination accounts that require long-term planning, strategy and integration with ad and media-buying agencies.Key skills • Strategic comms - insights and planning for creative integrated campaigns with tangible results• Incisive knowledge of media and consumer trends and how to win editorial attention• Creating and placing stand-out content – thanks largely to five years working with Nikon• Training and developing my teams• Pitching and winning new business

Sally Brown's Current Company Details
Archetype

Archetype

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Comms Strategist
United Kingdom
Employees:
501
Company phone:
+1 415 593 8400
Company email:
contact@archetype.co
Sally Brown Work Experience Details
  • Archetype
    Comms Strategist
    Archetype
    United Kingdom
  • Archetype
    Comms Strategist
    Archetype Nov 2021 - Present
    London, England, United Kingdom
  • Hard Numbers 
    Senior Communications Consultant
    Hard Numbers  Jun 2020 - Present
    London, England, United Kingdom
  • Vmly&R
    Comms For Department For Transport
    Vmly&R Sep 2019 - Dec 2019
    London, United Kingdom
  • Greenhouse Pr
    Freelance: Comms Programme Planning
    Greenhouse Pr May 2019 - Jun 2019
  • Fleishmanhillard
    Freelance Pr Consultant
    Fleishmanhillard Feb 2019 - May 2019
  • The Playbook
    Freelance Account Director (Part-Time)
    The Playbook Apr 2018 - Sep 2018
    London, United Kingdom
  • Hotwire
    Associate Director (Maternity Cover)
    Hotwire Jan 2017 - Oct 2017
    London, United Kingdom
  • 3 Monkeys | Zeno
    Freelance Consultant
    3 Monkeys | Zeno Jan 2017 - Feb 2017
  • Golinharris
    Freelance Consultant
    Golinharris Oct 2016 - Dec 2016
    London, United Kingdom
  • Dynamo Pr
    Associate Director
    Dynamo Pr Feb 2016 - Sep 2016
  • Ogilvy Public Relations
    Consultant
    Ogilvy Public Relations Oct 2015 - Jan 2016
  • Frank Pr
    Associate Director
    Frank Pr Aug 2015 - Sep 2015
  • Brands2Life
    Senior Account Director
    Brands2Life May 2008 - Aug 2015
    London, United Kingdom
    Working on mainly consumer and tech brands - such as Pinterest, Nikon and JUST EAT. Recently started looking after Harris+Hoole, so all journalist meetings now take place in lush coffee shops, and also won 118 118 Money which is proving to be a brilliant challenge. JUST EAT• PR programme across a three-year growth period which saw the company go from 20 people in an office in Edgware to 1,000 employees and a market value of £1.47bn• Proudest moments include creating the ‘Suarez’ pizza so that fans could bite back after he took a chunk out of Ivanovic (The Times, ShortList) and creating a political wing for their new ad characters and entering ‘Mr. Mozz’ into the high-profile Corby by-election (BBC News, Sky News, The One Show)• Takeaway orders went up 28% during the campaign – double the average national growth of 14%• ‘Mr Mozzarella’s Battle for Corby’ won a Sabre award for Best Guerrilla Marketing 2013• Grew the brief from traditional PR to an integrated PR and social media programme, with entertaining results such as the Twitter-sourced idea for special Star Wars May the Fourth pizzas and getting re-tweeted by Piers Morgan by offering him the job of delivery driver after CNN sacked him NIKON EUROPE• Managing a large agency team since 2009, guiding Nikon’s network of 23 European markets through everything from confidential product launches to big, creative momentum campaigns• Designer collaboration with J. W. Anderson to create an exclusive leather camera bag took the Nikon 1 brand onto the pages of Vogue, Elle, Grazia and GQ for the first time• Our ‘Big Hands’ multi-city stunt to launch the Nikon 1 camera took the PRCA award for Best Consumer Campaign in 2012. The Christmas after our launch stunt, the camera outsold the previous category leader by a ratio of 2:1PINTERESTRaising awareness and educating the UK by profiling the execs and pinners, and increasing the reach of the brand by working with top trendsetters and cultural institutions
  • Ten Lifestyle Management
    Lifestyle Manager
    Ten Lifestyle Management 2006 - 2008
    Booking fun things for rich people
  • Quintessentially
    Lifestyle Manager
    Quintessentially 2006 - 2007
    Booking ridiculously fun things for ridiculously rich people

Sally Brown Skills

Integrated Marketing Photography Media Relations Social Media Public Relations Reputation Management Strategic Communications Corporate Communications Copywriting Crisis Communications Press Releases Digital Marketing Marketing Communications Social Media Marketing Digital Media Advertising Event Management Digital Strategy Internal Communications Strategy Marketing Strategy Marketing Blogging Online Advertising Social Networking

Sally Brown Education Details

Frequently Asked Questions about Sally Brown

What company does Sally Brown work for?

Sally Brown works for Archetype

What is Sally Brown's role at the current company?

Sally Brown's current role is Comms Strategist.

What is Sally Brown's email address?

Sally Brown's email address is sa****@****ypr.com

What schools did Sally Brown attend?

Sally Brown attended University College London, U. Of London, Wolverhampton Grammar School.

What are some of Sally Brown's interests?

Sally Brown has interest in Children, Gadgets, Technology, Social Media, Photography, Running, Animal Welfare, Arts And Culture, Charity Work.

What skills is Sally Brown known for?

Sally Brown has skills like Integrated Marketing, Photography, Media Relations, Social Media, Public Relations, Reputation Management, Strategic Communications, Corporate Communications, Copywriting, Crisis Communications, Press Releases, Digital Marketing.

Who are Sally Brown's colleagues?

Sally Brown's colleagues are Ashley Ong, Lina Svennerlind, Holly Jefferies (Neé Lynn), Kieara Rivera, Ahmad Rizal Rizal, Nam Đỗ, 花诗语.

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