Sally Schriner Email & Phone Number

Cleveland, Oh, Us

Fractional Chief Marketing Officer for veterinary service platform of 30 practices in the mid-Atlantic. Responsible for marketing to drive growth in business development, doctor and support staff recruitment and practice level growth. Participate as a member of the senior leadership team and manage internal and external resources to execute marketing programs.

Cleveland/Akron, Ohio Area

Fractional Chief Marketing Officer. Strategic marketing consulting with businesses to accelerate growth through strategic planning, market research, brand, digital marketing, social media , lead generation, and sales strategies. Provides ‘CMO for Hire’ services for small to medium sized businesses, private equity backed companies and startups filling marketing and sales gaps in organizations including creating, implementing and evaluating marketing strategies, establishing sales processes and playbooks, and developing collateral. Work is offered on a project basis or as a part-time employee integrated into your organization. Tech and non-tech companies served.

Cleveland/Akron, Ohio Area

Youngstown, Ohio Area

Columbus, Ohio Area

Cleveland/Akron, Ohio Area

The Sociagram video platform allows gift buying consumers to upload a video message that can be delivered instantly, on a date in the future or timed to arrive when an ecommerce package is delivered on behalf of retailers by UPS, FedEx or the Post Office.First non-founder executive hired to help the startup business with their product development, marketing and go-to-market strategy. Responsible for bringing video gift messages to market under GiftGram brand in 2014, for completing the mobile optimized video platform and performed business development efforts for retail distribution partnerships. Working with attorneys on the prosecution of our patent pending technology application with the USPTO. • In 90 days developed and executed strategy for launching video gift messages to consumers for Holiday 2014 including brand development, responsive website, Android & iPhone apps. • Led marketing and social media efforts including Twitter, Facebook and Google AdWords campaigns with limited budget resulting in over 4000 visitors during a three-month period. • Developed business development pipeline for integration of video gift message service with retailer ecommerce websites for 2015.

Cleveland/Akron, Ohio Area

Working with entrepreneurs and small business owners to accelerate their growth with venture capital investment and consulting services such as marketing and sales assistance, market research, and strategic planning, • Work as an advisor to over 50 start-up entrepreneurs and small business owners, guiding them on a path to growth and creating economic value in the Northeast Ohio region.• Launched small business consulting program and created business development process, sales pipeline, lead generation campaigns and process for monitoring progress against goals. • Work with internal marketing team and third party service providers to develop targeted service engagement packages to execute on small business consulting opportunities. • Evaluate potential client needs, develop proposals and negotiate service engagement packages. • Manage the delivery of consulting services and associated revenue and budgets delivering on-time, high quality results.• Provide input as a subject matter expert in sales, marketing, IT and ecommerce for JumpStart and the Ohio Third Frontier Entrepreneurial Signature program.

Cleveland/Akron, Ohio Area

Running all things digital for American Greetings.• Developed digital strategy and financial plans for growth division including all consumer facing websites, mobile applications, and digital connections to retail. Execution of digital strategy resulted in year over year revenue growth to approximately $75 million. Managed 300 people in four office locations.• Directed strategy, product development, technology, creative and marketing for flagship e-card websites including American Greetings.com, Blue Mountain.com, and Jacquie Lawson.com driving growth in memberships to over 4 million subscribers.• Developed and launched the Just Wink digital brand across iOS, Android, Nook, Windows and web platforms. Achieved five start rating and over 2 million downloads through viral marketing and app store promotions.• Acquired Cardstore.com and re-launched the personalized print on demand brand on web and mobile platforms. Achieved triple digit revenue and traffic growth in two years. Built a robust internal and external supply chain to scale capacity tenfold.• Created “The Foundry”, an innovation team chartered with researching, ideating, testing and launching new greeting card opportunities in the marketplace. Released over 6 beta products per year including patent pending apps Just Wink, CreataCard Kids, and Taylor Swift cards.• Built and managed an experienced cross-functional team consisting of general managers, creative, technology, operations, finance and strategy professionals. Led business development efforts including acquisitions and divestitures.• Participated in multiple company-wide committees including Mentoring Program, Health Benefits, Wellness, Diversity, Chairman’s Awards and was executive sponsor of Hack Day and LBGT Employee Resource Network.

Cleve

Developed strategy, industry analysis, business model and recommendation to Board of Directors for company’s participation in the digital photography space. Led day-to-day efforts of the acquisition and integration of two companies within six months to form the new business unit.• Re-launched the PhotoWorks brand with updated appearance and personality on website, packaging, and products. Developed marketing strategy for acquisition and retention of customers and increased customer base by over 200%.• Developed tools for customer creation of photo products including a patent pending book maker. Improved usability of websites resulting in increased purchases and lower bail rates. Established a usability department including an in-house lab to strengthen internal commitment to customer experience.• Launched retail sales of personalized photo products in 210 retail locations in 2 months. Launched subsequent tests to increase sales. Developed and presented mass retail entry strategy and met with key retail partners to discuss cobranded programs and marketing tactics.

• Direct management and responsibility for $70 million revenue P&L for website division of American Greetings. • Management and mentoring of a cross-functional team including Brand, Product and Direct Marketing, Creative, Technology, Merchandising, Project Management and Quality, and Advertising Sales. Total team consists of 100 people. • Oversee product development and work closely with product team to define new features and functionality for website to increase customer engagement and retention.• Responsible for leading business development efforts for new distribution and licensing. Spearhead major strategic partnerships with AOL, Yahoo and MSN.• Act as a bridge between the traditional card business and online business to determine leverage points for seamless customer interaction, promotion and loyalty efforts. Will launch first online/offline product in stores in June ’07.

• Responsible for product development, user interface and customer experience for the AG Network of online greeting card websites including AmericanGreetings, Blue Mountain and Egreetings.• Determined overall merchandising, content development and programming requirements for websites to promote usage of online greeting cards during holiday and non-holiday periods.• Spearheaded licensing strategy and negotiated strategic licensing agreements to add valuable content to the AG Network, including brands such as Warner Brothers, Nickelodeon and Disney.• Balanced needs of advertising and marketing departments to maximize placements throughout the websites and develop creative solutions for expanding overall site revenue.• Managed strategic distribution partnerships with AOL, MSN, and Yahoo, driving over $15 million in revenue annually.

• Managed critical distribution partnerships with AOL and MSN to maximize revenue for AmericanGreetings.com and maximize satisfaction of partners.• Responsible for strategies, financial forecasts, marketing plans, product planning and technological improvements needed for successfully selling online greeting card subscriptions throughout the AOL and MSN Networks. • Negotiated agreements with third parties to expand features and functionality for online billing systems and other subscriber benefits.• Explored new business opportunities for co-marketing partnerships with companies like Oxygen, Match.com and AAFES.

Responsible for acquiring and retaining over 1 million subscribers to packages which included HBO, Showtime, Sundance, MTV Networks, Lifetime, and Nickelodeon. Managed promotional relationships with channel providers and a marketing budget in excess of $25 million. • Acquired new customers through direct mail and telemarketing campaigns. Managed agency relationship with Ogilvy Direct and database provider and created a segmentation strategy to maximize spend against highest potential customers. Succeeded in converting 69% of free month customers to paying subscribers.

Mba, Marketing

Bachelor Of Science (Bs), Marketing

Activities and Societies: Alpha Phi Sorority, Order of Omega, Intramural Softball, THON Committee

Education record