Sally Faedda Email & Phone Number

Consultant | PhD in Psychology | Strategic Researcher Who Thrives on Delivering ResultsWith 30 years of experience in market and social research, I bring a deep understanding of customer behavior, market dynamics, and business strategy. As a business owner and Managing Director since 2002, I take a hands-on approach to delivering actionable insights that drive business growth.I divide my time between Sydney and London, and lead international research projects in 35+ countries. My expertise spans diverse industries, with a specialisation in agribusiness (19+ years) and experience across financial services, insurance, telecommunications, social & mental health, consumer goods, industrial sectors, construction, manufacturing, and tourism.Core Expertise:Concept/Product Testing ResearchMarket Launch Support ResearchConsumer Adoption ResearchResearch to support Go-to-Market StrategyValue-based Pricing Willingness to PayDemand & Market Share ModelingStrategic segmentation & go-to-market planningBrand positioningCampaign & Communications testing/OptimisationAdvanced analytics: turning data into actionable business insightsIntercultural competenceI have led hundreds of case studies, evaluating market opportunities, demand, and consumer readiness for new product innovations, both pre-launch and post-launch. My approach is commercially driven, ensuring that research directly addresses critical business challenges and provides actionable, strategic insights that drive decision-making and growth.I thrive on exploring new challenges, diving deep into data, and providing actionable solutions that help clients make informed, strategic decisions!

Listed skills include Market Research, Segmentation, Quantitative Research, Customer Insight, and 16 others.