Consultant | PhD in Psychology | Strategic Researcher Who Thrives on Delivering ResultsWith 30 years of experience in market and social research, I bring a deep understanding of customer behavior, market dynamics, and business strategy. As a business owner and Managing Director since 2002, I take a hands-on approach to delivering actionable insights that drive business growth.I divide my time between Sydney and London, and lead international research projects in 35+ countries. My expertise spans diverse industries, with a specialisation in agribusiness (19+ years) and experience across financial services, insurance, telecommunications, social & mental health, consumer goods, industrial sectors, construction, manufacturing, and tourism.Core Expertise:Concept/Product Testing ResearchMarket Launch Support ResearchConsumer Adoption ResearchResearch to support Go-to-Market StrategyValue-based Pricing Willingness to PayDemand & Market Share ModelingStrategic segmentation & go-to-market planningBrand positioningCampaign & Communications testing/OptimisationAdvanced analytics: turning data into actionable business insightsIntercultural competenceI have led hundreds of case studies, evaluating market opportunities, demand, and consumer readiness for new product innovations, both pre-launch and post-launch. My approach is commercially driven, ensuring that research directly addresses critical business challenges and provides actionable, strategic insights that drive decision-making and growth.I thrive on exploring new challenges, diving deep into data, and providing actionable solutions that help clients make informed, strategic decisions!