Sally Luu Email & Phone Number

New York, United States

Greater Chicago Area

Providence, Rhode Island Area

• Surpassed quota of 3 new memberships per week by over 300%.
• Awarded the top performing school out of 150 schools nationwide.
• Utilize social media to push relevant content and incentives to students within my network.
• Connect with client pool and campus events to structure a strategic plan of action accordingly.
• Distribute custom marketing materials and calls-to-action in high traffic locations around campus.
• Increased Zipcar brand awareness while driving new member acquisition via strategic marketing tactics such as word of mouth, e-mail, social media, print, tabling and Ziptrips.

Providence, Rhode Island Area

• Revamped and rebranded Unhemmed Magazine to a professional and global publication.
• Created a network of over 10 partnerships ranging from local boutiques and hotels to artists and designers in NYC.
• Implemented incorporation of professional photographers and models for the publication.
• Increased social media presence on Facebook by over 200% within 3 months through various marketing strategies such as global engagement through non-Brown University recruitment, partnership outreach, submissions and.
• Increased readership by 1200%, expanding nationally and globally with editors from LA to the Netherlands and readers in 5 different continents.
• Direct operations of a global 28 member editorial staff, including 50+ general staffers.

Providence, RI

• Develop content for brand websites, including product descriptions and additional copies.
• Develop and grow social media for Retail Project brands and our parent brand.
• Assist with marketing and public relations (press releases, newsletters, online media).
• Collaborating with team on new ideas, directions and venues for marketing and communications.
• Assist Brand Manager with brand development, merchandising and vendor relations.
• Develop/implement customer experience strategy: customer care, reaching/retaining customers maintaining brand identity.

Providence, Rhode Island Area

• Responsible for hall of 15-20 girls from ages 12-17 serving as mentor and resource.
• Planned and facilitated activities promoting community, wellness and academic success.
• Oversee an area/building with residents who change for each session.
• Build a sense of community and belonging amongst the residents in area/building.
• Chaperone on-campus social events and off-campus trips (days, evenings, and weekends).
• Responsible for administrative paperwork such as health and safety inspections, programming forms, and budget.(Summers of 2012 + 2013 + 2014)

Providence, Rhode Island Area

• Media & Marketing: blogging, campus outreach, online store manager, SEO research
• Fashion Assistant: merchandise buying, styling, re-merchandising, photography

Providence, Rhode Island Area

• Support store management team to achieve a store environment that fosters creativity and employee development.
• Deliver a positive, friendly experience by engaging the customer through conversation/service.
• Contribute to overall atmosphere by being positive, respectful and helpful to others.
• Take responsibility for all department activities in conjunction with the Team Leader and Department Manager as well as upholding the Urban Outfitters 'Peer Teaching Peers' philosophy.

Bachelor Of Arts (B.A.), Psychology

Positive Psychology

A semester abroad with a focus on positive psychology with courses in international advertising, textile design, creative travel writing.

Education record

Activities and Societies: Vice President of National Honors Society, Concert Master of Symphonic Orchestra, Student Council, Junior.