Sally Mellinger Email & Phone Number

Mishawaka, In, Us

Mishawaka, In, Us

Chicago, Il, Us

Lead LinkedIn and YouTube strategy. -Increased LinkedIn engagement rate by 137%, post reactions by 96%, and reposts by 22% over 6 months through strategic content management and optimization -Increased YouTube views by 105%, watch time by 58%, and subscribers by 144% YoYLead web strategy and SEO -Improved search engine visibility with a targeted 3-month strategy -Increased SERP features by 50% -Boosted top-5 rankings by 56% -Elevated Domain Authority by 2 pointsDrove growth through product-led and content-led SEO strategies, resulting in a 17.9% increase in organic search visibility and sales-qualified leads since December 2023.Lead ongoing SEO experiments, including A/B testing of landing pages and conversion-focused content optimization, utilizing tools like Hotjar for user behavior insights.Scale content production and optimize site structure using generative AI tools (e.g., ChatGPT, Gemini, Claude) for keyword research, topic ideation, and content creation.

Remote, Us

Led a team of 3 web producers and 2 content designers, managing 110+ monthly projects across 12 international domains. Demonstrated expertise by:- Collaborating across web content, design, and engineering teams to define and prioritize web initiatives for the global organization.- Partnering with Design and UX/UI teams to build effective templates and landing pages using an atomic design system.- Leveraging analytics to identify underperforming pages, understand user behavior, and create strategies for better engagement.- Ensuring project stability by creating and enforcing comprehensive processes and SLAs for 15+ content types.Key Achievements:- Scaled the web content team from 2 to 5 in 6 months, maintaining 100% retention and fostering professional development through mentorship and training.- Improved web team efficiency by 150% through streamlined web processes and SLAs, including voice and style guides, templates, and cross-department workflows.-Enhanced performance by establishing internal benchmarks to track campaign and content effectiveness.- Championed data-driven SEO strategies, content design best practices, and re-optimizing old content, increasing organic traffic by 50% and demo requests by 20%. Utilized tools like SEMRush and Google Analytics for strategic decision-making.

San Francisco, Ca, Us

Led a team of 3 writers in developing diverse marketing and web content. Boosted organic visibility and lead generation through:- Strategic, SEO-focused content creation.- Collaboration with Campaign and Industry teams to uncover keyword opportunities.- Guidance on content, landing pages, and CRO (conversion rate optimization) tactics.- Repurposing top content into impactful formats like infographics and videos.Key Achievements:- Improved underperforming pages, collaborating with stakeholders to drive better engagement and conversion.- Structured the web content process by creating a voice/style guide, templates, request forms, and comprehensive reporting.- Served as an internal content strategy consultant, helping global marketing teams optimize funnels, define KPIs, and streamline campaigns.

Completed a 3-month, full-time virtual Web Development Bootcamp at Eleven Fifty Academy to expand my technical skillset.

New York, Ny, Us

Led the development and promotion of premium content (consumer studies, reports, etc.), generating 5K+ downloads annually. Demonstrated strategic approach by:- Evaluating content ideas from 12 agency divisions for alignment with overall marketing goals.- Managing resources, tasks, and deadlines for a streamlined content production process.- Creating content across the entire marketing funnel to support quarterly sales goals.Key Achievements:- Scaled content operations using Wrike and Zapier, enabling the team to produce 75 blog posts and 2 premium content pieces each quarter.- Revamped blog SEO strategy, boosting organic traffic by 59% in just 6 months.

Indianapolis, Indiana, Us

eveloped and executed content strategy based on in-depth competitor and keyword research. Key actions included:- Using analytics to identify content gaps and pinpoint resource needs across the funnel.- Leveraging SEO tools and Google Analytics to track progress and measure success.- Creating diverse content assets (white papers, eBooks, infographics, etc.) to support marketing goals.Key Achievements:- Successfully implemented SEO and content strategy, increasing organic traffic by 17% and email capture conversion by 7%.

Indianapolis, In, Us

Displayed effective management practices to govern the Mobile Shopper Club, encompassing 185+ individual text clubs sending 200K+ text messages monthly.Developed and executed targeted email and SMS campaigns, leveraging customer segmentation and personalization techniques to drive engagement, increase customer loyalty, and boost sales.Collaborated with cross-functional teams, including marketing and operations, to align messaging and campaign strategies with business objectives and customer needs.

Southern Pines, Nc, Us

• Used SEO best practices to maintain first page rankings for competitive keywords for several high traffic websites in the satellite TV and home security spaces that drove 700-1200 online sales monthly.• Coordinated viral media efforts, such as social media campaigns and the design and promotion of infographics.

Columbia, Missouri, Us

Increased rankings for a large health insurance company from 2nd page to 1st page on Google for highly competitive search terms.Spear-headed the development of a scalable guest blogging process that became the primary link building strategy for SlingshotSEO.

B.A., Spanish, Communications

Web Development